Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
The business of sports tech, in brief.
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Meta has halted new content for Supernatural amid layoffs, leaving loyal users questioning the future of VR fitness.
Health and fitness wearable maker Whoop is uniting Massachusetts business leaders across industries to accelerate real-world AI adoption.
Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.
At CES 2026, tech insiders revealed what to expect from the next generation of health and fitness wearables, and how AI will power them.
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.
ChatGPT Health is launching with partners like Peloton and Weight Watchers, pulling fitness and medical data into one AI experience.
Why Does This Matter? Athletes need simple, yet high impacted systems to function at a high level. At this level, you have a limited amount of time to make sure you are allowing time for functionality and growth. Tech allows coaches to track what truly matters; Intent, Speed, and readiness. Taking…
The FDA said it will limit regulation of wearable devices and software designed to support healthy lifestyles, clarifying its regulatory approach.
Wearable technology, programs for adults 65 and older and exercise for weight management are among the top fitness trends identified in ACSM's 2026 report.
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
Introduction In the last decade, sport performance technology has definitely exploded in popularity and availability. Coaches (and athletes) now have seamless access to force plates, GPS, timing systems, VBT devices, wearable fitness tools and AMS platforms that rival what professional teams and…
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
Truemed, which allows Americans to use HSA/FSA funds on fitness and wellness items, works with brands including Peloton and Eight Sleep.
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
Hapana helps operators master the complex junction of digital and in-person offerings with tech that unifies systems and insights to grow
Fitness On Demand turns digital fitness into a strategic advantage — and is already seeing tangible results
TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.