The business of sports tech, in brief.
wearables · HQ United States · whoop.com
Wearable that tracks strain, recovery and sleep, sold on a membership model to consumers and pro athletes.
1 round tracked · US$575M disclosed (approximate USD)
| Company | Amount | Round | Investors | Country | Date |
|---|---|---|---|---|---|
| WHOOP | USD 575M | series a | Athletes, Celebrities, Institutional Investors | US | 31 Mar 2026 |
Health and fitness tracker Whoop has signed LeBron James as its newest global ambassador. It marks a full-circle moment for the brand and NBA star, who started wearing a Whoop in 2015 as one of its first 100 members, long before health wearables became ubiquitous. James will star in multimedia ad…
The wearable technology giant posted another strong quarter for its fitness business, with its new screenless smart band positioning it to compete more directly with Whoop
Finance, an industry packed with individuals striving to squeeze out every last ounce of alpha, has proven to be a fruitful market for sophisticated fitness trackers from companies like Whoop, Oura and others
Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app
The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers
Apple is reportedly exploring screenless wearable concepts just weeks after Garmin launched Cirqa, suggesting the Whoop-style approach to passive health and fitness tracking is becoming a bigger priority for the industry’s largest players
Human performance technology company WHOOP has expanded its women's health portfolio by announcing an integration with FDA-cleared birth control application Natural Cycles.
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consumers can expect from fitness trackers.
Wearable technology giant Whoop has announced a transformative multi-year partnership with Paris Saint-Germain (PSG), marking the company’s most significant move into elite European football to date.
Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Whoop, which provides wearable fitness technology and a subscription platform that tracks physiological data for insights, announced Tuesday that it raised $575 million in Series G funding at a $10.1 billion valuation.
It made a controversial splash at this year's AO, and now supports Aussie AFL and NRL athletes. Whoop wearables are making their mark in Australia, as the Boston-based company reaches decacorn status.
The pro athlete-loved wearable brand is offering its Life membership for free through a limited-time promo for Chase Sapphire cardmembers.
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
A briefly posted “Cirqa Smart Band” listing suggests Garmin may be preparing to enter the screen-free fitness wearable market.
Health and fitness wearable maker Whoop is uniting Massachusetts business leaders across industries to accelerate real-world AI adoption.
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
