The business of sports tech, in brief.
The partnership connects Move’s AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts and into users’ everyday environments.
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in San Jose, California. FloElite will carry
Global group fitness brand Les Mills will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform.
Fernwood Fitness, Australia’s leading women-only health and wellness network, has announced a partnership with Ovum AI, an innovative health-tracking platform.
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
