The business of sports tech, in brief.
As the new year approaches, fitness goals return — but they don’t look the way they used to. Today’s members are far more intentional. They’re tracking recovery scores, measuring VO2 max, analyzing strain and selecting workouts based on whether they extend their healthspan — not just raise their…
Ladder has partnered with Flex to make its fitness app eligible for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
For more than 40 years, Technogym has positioned technology as the architecture of modern fitness and wellness. While the industry is now racing toward AI integration and personalized training experiences, Technogym has spent decades building the infrastructure to deliver them, seamlessly…
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.
Hybrid fitness app ROXFIT has doubled its user base since closing an £800,000 funding round in May, as demand surges for tools tailored to the fast-growing HYROX-style training scene. The round was led by DSW Ventures with co-investment from York Angels, alongside additional angel backing from…
Bonside has secured $100 million from i80 Group to fund multi-unit fitness, health and wellness operators using a tech-driven financing model.
Echelon is redefining fitness personalization with an AI-powered SaaS platform that adapts to every user and gym
Fitness-tracking platforms have made it easier for anyone to download an app, set a goal and simply follow algorithm-based recommendations on their health journey.
EGYM knows it’s a pivotal time right now in the fitness industry — and the right steps to take as we all move forward
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.
Fitness tech brand Aviron, known for its gamified workout equipment and software, has unveiled the Abs Hero Core Trainer.
