The business of sports tech, in brief.
wearables · HQ United States
Garmin helps consumers understand their sleep needs, recovery and how nighttime habits and daytime performance relate.
No funding rounds tracked yet.
Sleep is becoming an essential part of the fitness conversation. By turning nighttime data into actionable insights, Garmin helps consumers understand their sleep needs, recovery and how nighttime habits and daytime performance relate.
The wearable technology giant posted another strong quarter for its fitness business, with its new screenless smart band positioning it to compete more directly with Whoop
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
Apple is reportedly exploring screenless wearable concepts just weeks after Garmin launched Cirqa, suggesting the Whoop-style approach to passive health and fitness tracking is becoming a bigger priority for the industry’s largest players
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
Garmin posted first-quarter revenue and profit above Street expectations on Wednesday, buoyed by strong demand for advanced fitness wearables
A briefly posted “Cirqa Smart Band” listing suggests Garmin may be preparing to enter the screen-free fitness wearable market.
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
