M&A · 18 Feb 2026 · Global
Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
Fitness tech news
Analytics & AI · 17 Feb 2026 · Global
The AI Playbook for Fitness and Wellness Professionals
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
Analytics & AI · 12 Feb 2026 · US
LA Fitness Adds AI-Powered Basketball Courts From Shoot 360
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Startups · 12 Feb 2026 · Global
How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing
Capital is moving steadily into fitness, wellness and health as the category continues to mature into a defined, investable market. For operators and founders within the industry, this growth is well understood. Less visible is the volume of early-stage investment activity now shaping where capital…
News · 11 Feb 2026 · Global
Getting Started with Longevity: New Technology for Fitness Providers
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
News · 9 Feb 2026 · Global
Stanford Grads Launch Continuous Hormone-Monitoring Wearable for Women
Clair's non-invasive wearable continuously tracks key hormones in real time, signaling a broader shift toward women-first health tech in fitness and wellness.
Analytics & AI · 4 Feb 2026 · Global
New Data Sheds Light on Failed Fitness Resolutions — and What Could Help
Uscreen’s new survey reveals that lack of time and motivation remain the biggest obstacles, while digital programs show long-term engagement potential.
Analytics & AI · 4 Feb 2026 · Global
ALTA Technology Group, DXFactor Merge To Form Applied AI Brand ALTA DX
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.
Fan & Venue · 2 Feb 2026 · Global
Supernatural Coach Leanne Pedante On Her Favorite Fitness & Wellness Essentials
Fitness expert Leanne Pedante has helped build a strong community of non-gymgoing workout enthusiasts at Supernatural, the popular virtual reality fitness app on Meta's Quest platform that transports users to locales near and far (from the desert in Chile to the Icelandic coast) to exercise to the…
News · 30 Jan 2026 · US
Garmin Leak Hints at Screenless Wristband to Rival Whoop
A briefly posted “Cirqa Smart Band” listing suggests Garmin may be preparing to enter the screen-free fitness wearable market.
Startups · 27 Jan 2026 · Global
Kasi Launches AI Run Coach That Delivers Real-Time Training Feedback
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
Funding · 26 Jan 2026 · GB
MyARC launches new platform for fitness creators following €2M+ funding round
London-basedMyARC, a platform that enables fitness creators to train their communities atscale, has secured more than $2 million in funding, with participation fromAraya Ventures, Morgan Stanley, Tech...
News · 23 Jan 2026 · US
CES 2026: The Fitness, Health & Wellness Tech That Impressed Us the Most
ATN was on the ground at CES 2026 seeking the best fitness, health & wellness tech – here are some of the most promising gadgets we found.
News · 23 Jan 2026 · Global
iFIT’s New Treadmill Series Shows Fitness Industry Content Shift
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
News · 22 Jan 2026 · GB, US
Strava to expand London footprint after growing San Francisco hub
Strava is planning to expand its London footprint, cementing the capital’s role as the fitness platform’s European hub as it continues to scale its global operations. The move comes as the San Francisco-based firm reported a standout year of growth and product development, with the company…
Startups · 22 Jan 2026 · Global
Venture Capitalists Tap Out On Funding Our Fitness Goals
Venture investment in the fitness and wellness space hit a cyclical low last year, Crunchbase data shows, with just over $5 billion in reported global funding.
Startups · 21 Jan 2026 · Global
Inspire360 Launches Inspire360 Club, Aiming to Modernize Fitness Instructor Education
Inspire360 Club brings together courses, certifications and continuing education under one tech-forward platform.
Analytics & AI · 20 Jan 2026 · Global
The Gym Is One Place AI Hasn’t Won Over, Report Finds
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
News · 17 Jan 2026 · US
CES 2026: The Fitness & Wellness Tech Trends You Need To Know
Longevity-focused home gadgets, exoskeletons and AI were on everyone's minds at this year's Consumer Electronics Show in Las Vegas.
Startups · 15 Jan 2026 · Global
The Future of Retention Is Personal — and Built on AI
For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.