About The SportsTech Brief

The business of sports tech, in brief: who is building what, who is buying it, and who is paying for it.

What we do

We follow more than 40 trade publications, startup outlets and news searches across eight countries, and bring the sports technology stories into one place: analytics and wearables, broadcast and streaming, betting and data, esports, fan engagement and venue tech. You can filter everything by region and sport, so an Australian founder can see the Australian story and a London investor the European one.

Every company we track gets its own page, collecting the stories that mention it, so you can follow a company over time instead of searching for it.

How it works

Stories are collected automatically every 30 minutes. Each one is sorted into sections, sports and countries by keyword rules, and then read by an AI model that extracts the companies, investors and funding rounds it mentions and filters out stories that aren't about the sports technology, media or esports business. Duplicate coverage of the same story is grouped together.

Headlines always link to the original publisher, and we show only a short excerpt. If you want the story, read it at the source: they did the reporting.

Accuracy and corrections

Automated tagging gets things wrong: a story in the wrong section, a company matched to the wrong name, an amount in the wrong currency. If you spot a mistake, tell us at team@sportstechbrief.com and we'll fix it.

Who runs it

The SportsTech Brief is published by The SportsTech Brief, in Australia. Advertising is always labelled and never affects which stories appear.