The business of sports tech, in brief.
The private equity owner of MyFitnessPal is exploring a sale of the mobile application that tracks nutrition and fitness, which could value it at over $1 billion, according to four sources familiar with the matter.
Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.
Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.
It’s been well established that boutique fitness studios are built around experience. Operators carefully curate everything from lighting and sound to design and branding to create environments members gravitate toward.
Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Whoop, which provides wearable fitness technology and a subscription platform that tracks physiological data for insights, announced Tuesday that it raised $575 million in Series G funding at a $10.1 billion valuation.
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.
At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
Software giant's Daxko's new Elevate Wellness program helps gyms and clubs link members with licensed telehealth providers to offer GLP-1s and other services.
The fitness industry has entered the era of data abundance. Technology advancements and AI have given operators unprecedented visibility into performance — from attendance and retention to revenue, churn risk and capacity utilization. But access to endless data alone doesn’t translate into better…
OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks.
ClassPass says it's generated $3.1 billion in revenue for fitness studios, citing new data amid ongoing industry debate over the platform's benefits.
Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.
With full squad workouts underway, MLB Network’s live Spring Training game schedule begins Feb. 20, and its comprehensive 30 Clubs, 30 Camps Spring Training series starts this Mon., Feb. 23.
