The SportsTech Brief

The business of sports tech, in brief.

Fitness tech news

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Startups · 1 June 2026 · Global

The Lens: The Gym of the Future Takes Shape

The fitness industry is entering a period of rapid transformation, driven by advances in AI, evolving consumer expectations, and a growing emphasis on wellness, recovery and longevity.

Athletech News
M&A · 27 Apr 2026 · Global

FloSports Acquires Streaming Rights to Four CrossFit Events

FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and the 2026 Masters CrossFit Games. All events will stream

Sports Video Group
Startups · 13 Apr 2026 · Global

NYSC Adds AI Coaching in Retention Play

NYSC has partnered with Zing Coach to launch MYCO, an AI-powered fitness coach designed to deliver personalized programming to all members.

Athletech News