The business of sports tech, in brief.
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in San Jose, California. FloElite will carry
The class-booking platform has unveiled new protections for fitness studios, from free-trial fraud crackdowns to revenue guarantees, as it works to win over skeptics
When it comes to long-term success, 95% of AI projects fail, but don't blame the technology, says PerfectGym's Karl Foster.
Data from 125,000 Orangetheory and Anytime Fitness challenge participants reveals the power of accountability, plus other surprising findings.
Backdropped by the meteoric rise of weight loss medications, Ollo connects women to doctors capable of delivering personalised health advice and treatment plans.
We've rounded up the best new products in fitness & wellness, including the latest wearables, coolest activewear releases, healthy drinks & more.
WurQ is designed specifically to recognize and track CrossFit exercises, measuring reps, range of motion, velocity and power output.
AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.
We've rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
The first visit to a workout class is often a blur of logistics: finding the locker room, grabbing weights, learning the flow. It rarely gives a good read on why a brand retains clients long-term. I usually test wearables and fitness products for months before judging them, so for Aarmy, I did the…
URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…
Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it.
Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO.
Key takwaways and insights from the fitness industry's premier event.
We tested the AI-meets-artisanal footwear startup's $600 Model T, a completely custom sneaker already loved by fitness coaches and sports execs.
The update brings Siri AI to the wrist, expands Workout Buddy and adds perimenopause and menopause support as Apple continues turning the Watch into a more personalized health companion.
PerfectGym, the fitness software platform backed by PSG Equity, is expanding into the U.S. with a direct message for operators.
Wearable fitness company Pepper is bringing its dry electrical muscle stimulation (EMS) suit, which is already in use across 30 countries, to the U.S. market.
The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.
