News · 4 Aug 2026 · Global
EGYM Rolls Out BioAge Update, New Longevity Training Program
The fitness technology company says the changes give members a more precise, science-backed way to track and improve their healthspan
Fitness tech news
News · 3 Aug 2026 · Global
Equipment Maker REP Fitness Teases New Digital Strength Training Tech
REP's senior VP of performance tech Gary Warren spoke with ATN about how the brand is looking to fill the gap for strength-specific data and insights
Startups · 31 July 2026 · US
Ex-Finance Bro Builds ‘Zillow for Gyms’ to Bring Pricing Transparency to NYC’s Fitness Scene
As click-to-cancel laws come for fitness, an anonymous founder has built a free site that lays out New York City's gym prices and hidden fees up front, sparing prospective members phone calls and the hard-sell tour. Here's what we learned
Fan & Venue · 30 July 2026 · Global
How Keepme Helped Club4 Increase Sales Without Expanding its Team
After leveraging the Nova sales agent on Keepme's Antares platform, Club4 Fitness transformed overnight inquiries into booked tours, stronger conversion rates and fuel for growth
News · 28 July 2026 · Global
The Key to Simplifying the Digital Fitness Journey
Fitness On Demand illustrates why its tools and organizational ability are important for brands
M&A · 27 July 2026 · Global
ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
Startups · 27 July 2026 · Global
AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
Startups · 23 July 2026 · Global
Fit Tech Giant Outlines How Brands Can Go From AI Curious to AI Capable
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
Fan & Venue · 23 July 2026 · Global
Equinox, Aescape Launch Pre and Post-Workout Massage Series
Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club's coach-led fitness programming
Analytics & AI · 23 July 2026 · Global
Beyond the Playlist: How AI Is Reshaping Music for Fitness
Music isn’t background. It’s infrastructure. And AI is what finally lets us treat it that way.
M&A · 22 July 2026 · US
Garmin Acquires TrainingPeaks & TrainHeroic, Signaling Bigger Fitness Push
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
M&A · 22 July 2026 · Global
Why Consistency is Becoming Fitness’s New Currency
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
Startups · 21 July 2026 · Global
Sequel Brands Launches AI-Powered Digital Wellness Platform
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
Fan & Venue · 21 July 2026 · Global
ClassPass Goes Beyond the Gym, Adding Theme Parks & Zoos to ‘IRL’ Wellness Offerings
The class-booking platform is adding Six Flags, SeaWorld, zoos and more to its booking platform, its boldest move yet to expand beyond just fitness
News · 21 July 2026 · US
Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
Analytics & AI · 20 July 2026 · FI, US
Strava, MyFitnessPal & Oura Have Become AI’s Go-To Fitness Apps, Report Finds
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
Startups · 17 July 2026 · Global
Fitness Stakeholders Say All-in-One Software Isn’t Enough Anymore
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
Startups · 17 July 2026 · Global
Supernatural VR’s Comeback Could Be the Strongest Case Yet for People Over Tech
The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall
Analytics & AI · 17 July 2026 · Global
From Reactive to Proactive: How Agentic AI is Reshaping Fitness
With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems.
M&A · 16 July 2026 · Global
Playlist & EGYM’s $7.5B Deal Could Prescribe Fitness
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare