The business of sports tech, in brief.
The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers
The non-profit fitness giant is pairing its new YMCA Wellness Café with the launch of a Y Coin native to the Rubix Blockchain
Playlist’s second major AI launch this summer, Customized Websites gives Mindbody and Booker customers fully managed sites with built-in booking tools
Artificial intelligence is moving fast, but it's moving fastest in the places gym members don't see — for now
A year after launch, Gabby George's self-funded app counts 26,000 members across 91 countries, with plans for more
At the 2026 ATN Summit, 10X Health CEO Brandon Dawson and President & COO Jeff Zwiefel discussed how diagnostics, genetics and personalized data could reshape healthcare
Described by its founder as a “SoulCycle or Barry’s for basketball,” Crosscourt is designed to make it easier to play pick-up hoops and build community in the process. The executive chair of Barry’s itself is an investor in the concept.
Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue.
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
Wearables and data-driven health brands are pulling big checks. Look closer, though, and one corner of fitness is still showing promise
The configurable platform allows gyms, universities and training facilities to combine up to 10 selectorized stations in a single system
Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses
Apple is reportedly exploring screenless wearable concepts just weeks after Garmin launched Cirqa, suggesting the Whoop-style approach to passive health and fitness tracking is becoming a bigger priority for the industry’s largest players
Venture investors seem to be more upbeat than they have been in years about the future of fitness and wellness. Startup investment in those categories totaled more than $3.6 billion in the first half of this year, putting 2026 on pace to come in about a third higher than 2025.
The wireless audio platform lets gym members stream TV sound directly to their smartphones while working out
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
EGYM CTO Flo Sauter argues there’s still more to connect and accomplish when it comes to AI adoption
The partnership connects Move’s AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts and into users’ everyday environments.
With trusted medical technology in its ecosystem, EGYM turns data into actionable insights that drive engagement and transformation
Fitness On Demand explains how creating a seamless experience delivers operational efficiencies and customer satisfaction
