The business of sports tech, in brief.
The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform
Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app
AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
As young singles grow tired of endless swiping, startups are betting that shared workouts and real-world connection can offer a better way to sustain long-term relationships
The NYC boutique fitness operator is partnering with Extension Health to connect its workouts with clinical-grade testing as fitness operators begin embracing VO2 max
How connected systems can help fitness operators improve efficiency, scale and prepare for AI
Vytal Ventures, an athlete-backed, founder-led venture studio for health, fitness and wellbeing, has announced its first cohort. Four founder-led businesses – PHYT, Precision Coaching, vessa and Open Wellness – are joining the studio. PHYT is an AI-powered body composition platform that turns a…
The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology
The NFL is launching its most expansive creator programming yet, bringing together dozens of digital creators, storytellers and cultural voices across football, food, fitness, fashion, lifestyle, gaming, comedy and more.
The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole CEO Brad Reynolds
Daxko's Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster, smarter and more confident business decisions.
The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV tracking and direct lab ordering
No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers
Founders and CEOs of top fit tech companies believe virtual reality-based fitness still has a future, but it’ll likely become increasingly intertwined with AI and AR
The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations
New patent applications hint that Peloton may be looking to use AI to change workouts and instructor coaching based on a member’s performance while a class is underway
A Facebook Marketplace challenger, Commonplace handles delivery, payments and warranties on bulky secondhand gear. Some of its most interesting users aren't households clearing out a garage — they're gyms and studios
The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market
The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers
