Startups · 13 Apr 2026 · Global
NYSC Adds AI Coaching in Retention Play
NYSC has partnered with Zing Coach to launch MYCO, an AI-powered fitness coach designed to deliver personalized programming to all members.
Sports tech startup news: Fitness
Funding · 31 Mar 2026 · Global
Playlist, EGYM Close $7.5B Merger, Forming Fitness Tech Giant
The deal, announced earlier this year, sees EGYM become a subsidiary of Playlist, joining platforms including ClassPass and Mindbody.
Startups · 26 Mar 2026 · Global
Les Mills Brings Its Group Workouts to an AI Fitness App
Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.
Funding · 18 Mar 2026 · GB
Degree apprenticeship was springboard for SPORTL founders
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
Startups · 6 Mar 2026 · Global
The Tool That Removes One of Fitness’s Most Overlooked Growth Barriers
OfferingTree has a new website assistant eliminates one of the biggest challenges for fitness studios and their digital approach to business
Funding · 4 Mar 2026 · Global
Roxfit Raises $2.4M for Hybrid Fitness Training App
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Startups · 26 Feb 2026 · Global
In the Age of AI, Human Personal Trainers Might Become a Luxury
Apps like Future and Caliber are reserving real human fitness coaches for those willing to pay a premium, while free plans feature AI only.
M&A · 18 Feb 2026 · Global
Interactive Strength Acquires Ergatta, Eyes Gaming Tech Rollout
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
Startups · 12 Feb 2026 · Global
How Pari Passu Venture Partners Is Reshaping Health and Wellness Investing
Capital is moving steadily into fitness, wellness and health as the category continues to mature into a defined, investable market. For operators and founders within the industry, this growth is well understood. Less visible is the volume of early-stage investment activity now shaping where capital…
Startups · 27 Jan 2026 · Global
Kasi Launches AI Run Coach That Delivers Real-Time Training Feedback
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
Funding · 26 Jan 2026 · GB
MyARC launches new platform for fitness creators following €2M+ funding round
London-basedMyARC, a platform that enables fitness creators to train their communities atscale, has secured more than $2 million in funding, with participation fromAraya Ventures, Morgan Stanley, Tech...
Startups · 22 Jan 2026 · Global
Venture Capitalists Tap Out On Funding Our Fitness Goals
Venture investment in the fitness and wellness space hit a cyclical low last year, Crunchbase data shows, with just over $5 billion in reported global funding.
Startups · 21 Jan 2026 · Global
Inspire360 Launches Inspire360 Club, Aiming to Modernize Fitness Instructor Education
Inspire360 Club brings together courses, certifications and continuing education under one tech-forward platform.
Startups · 14 Jan 2026 · Global
Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Funding · 9 Jan 2026 · Global
Hapana Raises Another $7M To Fuel Global Growth, Next-Gen Software
Hapana has raised over $24 million in the past two years as it eyes continued global expansion and new boutique fitness software upgrades.
Funding · 5 Jan 2026 · US
Kinotek Raises $2M for Movement Analytics Platform Used by MLB Team, Top Gyms
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
Funding · 22 Dec 2025 · US
Truemed Lands $34M To Grow HSA/FSA Purchase Platform
Truemed, which allows Americans to use HSA/FSA funds on fitness and wellness items, works with brands including Peloton and Eight Sleep.
Startups · 22 Dec 2025 · US
How Lekfit Went From Garage Studio to Cult-Favorite Workout
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
Startups · 18 Dec 2025 · Global
How Fitness On Demand Maximizes Engagement and Scale
Fitness On Demand turns digital fitness into a strategic advantage — and is already seeing tangible results
Startups · 1 Dec 2025 · Global
Fitness App Market Gets $33B Projection, Driven by AI Personalization
Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.