The business of sports tech, in brief.
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today's fitness landscape
The VR fitness community rallied when Meta pulled back on Supernatural. Now the app’s coaches are reuniting with fans in person before an independent relaunch this fall
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
Backdropped by the meteoric rise of weight loss medications, Ollo connects women to doctors capable of delivering personalised health advice and treatment plans.
As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.
URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…
Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it.
Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO.
The fitness industry is entering a period of rapid transformation, driven by advances in AI, evolving consumer expectations, and a growing emphasis on wellness, recovery and longevity.
Fernwood Fitness, Australia’s leading women-only health and wellness network, has announced a partnership with Ovum AI, an innovative health-tracking platform.
Hotworx has launched TrainingTrax, an AI-powered personal training platform, joining Vasa Fitness and NYSC on the AI coaching wave.
Playlist launches Kite, a SaaS platform built for multi-brand fitness franchises, months after closing its $7.5 billion merger with EGYM.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Perplexity has unveiled health management features, including a fitness coach and nutrition planner to support individual goals based on user-uploaded data and lab results.
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
