Alo Makes Its Digital Fitness Platform Free for Everyone
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
The business of sports tech, in brief.
Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.
TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.
Ladder has partnered with Flex to make its fitness app eligible for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
Hybrid fitness app ROXFIT has doubled its user base since closing an £800,000 funding round in May, as demand surges for tools tailored to the fast-growing HYROX-style training scene. The round was led by DSW Ventures with co-investment from York Angels, alongside additional angel backing from…
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
Canada’s GoodLife Fitness has enlisted CoverMe's tech to manage 1,750 group fitness instructors across nearly 200 locations.