The business of sports tech, in brief.
The front desk has long served as the central point of connection inside a fitness facility. For years, it has been where questions are answered, memberships are sold and relationships begin.
Bilt's new Mindbody integration allows users to earn rewards for booking fitness classes at more than 7,000 studios nationwide.
Global group fitness brand Les Mills will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform.
New York's wellness crowd has a new dating app: Ateam, which launches with an 8,000-person waitlist and date nights at Aarmy and SoulCycle.
Inside Strong Pilates studios, integrated tablets will offer members real-time performance tracking, color-coded intensity zones and personalized coaching tools.
Fitness First has partnered with Kip to give members access to in-gym technology that keeps their phones from interfering with their workouts.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.
Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.
It’s been well established that boutique fitness studios are built around experience. Operators carefully curate everything from lighting and sound to design and branding to create environments members gravitate toward.
Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.
At the fitness and wellness industry's biggest annual trade show, launches across strength, AI, recovery and wellness point to a more connected approach to the gym floor, while Pilates cemented itself as a mainstream modality.
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
Software giant's Daxko's new Elevate Wellness program helps gyms and clubs link members with licensed telehealth providers to offer GLP-1s and other services.
Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks.
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Fitness expert Leanne Pedante has helped build a strong community of non-gymgoing workout enthusiasts at Supernatural, the popular virtual reality fitness app on Meta's Quest platform that transports users to locales near and far (from the desert in Chile to the Icelandic coast) to exercise to the…
Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.
ChatGPT Health is launching with partners like Peloton and Weight Watchers, pulling fitness and medical data into one AI experience.
