The business of sports tech, in brief.
For the first time ever, Tubi – Fox’s free streaming service – is working with Apple TV to offer exclusive live F1 altcasts for multiple races during the 2026 Formula 1
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple’s sports-media ambitions At Sunday night’s Academy Awards ceremony, the primary audio award for overall achievement
Commercial broadcaster Mediaset has reached a sublicensing agreement with sports streaming platform DAZN to broadcast selected Formula 1 and MotoGP races on its free-to-air channels in Spain. Under the agreement, Mediaset will air two Formula 1 events, including the Spanish Grand Prix at Circuit de…
Apple TV subscribers will have access to as many as 30 additional live feeds across all sessions Apple TV’s Formula One World Championship officially gets underway this weekend, and the
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, NASCAR Cup Series sees a 43%
Formula 1’s evolving media distribution strategy will take another significant step in 2026 as Netflix prepares to broadcast the Canadian Grand Prix live in the United States for the first time, marking a notable shift in how streaming platforms engage with live sport. The race, scheduled for May…
Formula 1 has announced a multi-year renewal of its partnership with C15 Studio to operate the ‘Formula 1 Channel’ across the United States.
With two features seen in Formula 1 coverage, the broadcaster aims to bring viewers closer to the racing surface A true indicator that spring is slowly approaching, the first race
F1 and beIN SPORTS have announced an extension of their partnership that will see beIN SPORTS continue to exclusively showcase Formula 1 races to fans in ten territories across Asia
Beginning on March 1st, IndyCar will be kicking off their 31st season on the streets of St. Petersburg, FL. Early last year, the IndyCar broadcast team was involved in a
Team Redline‘s Luke McKeown has won the IndyCar Thrustmaster iRacing Pro Series, defeating 32 other drivers to lift the title. McKeown scored a total of 228 points across the championship’s eight rounds, including two victories and one Pole Position to take home the lion’s share of the $50,000…
The technology giant also strikes a unique content collaboration with Netflix.
A two-time Formula One Sim Racing World Champion has secured a role at one of British motorsport’s most established venues. F1 Esports competitor Brendon Leigh will work as a driver instructor at Silverstone as part of its Drive Silverstone programme. Leigh, who won the Formula One Sim Racing World…
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
Former UFC fighter Khabib Nurmagomedov has expressed concerns surrounding the potential impact of esports and gaming on young people. The former Lightweight Champion recently shared his thoughts about the industry with former F1 Esports driver Cem Bölükbaşı. During the conversation, Nurmagomedov…
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Just in time for the start of Apple TV’s inaugural season as the exclusive U.S. broadcaster of Formula 1, DIRECTV will make the 24-race circuit available nationwide to customers inside their homes, on the go, or at
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One World Championship live to select IMAX locations across the United States. Through the first-of-its-kind collaboration,
The Australian Esports League has announced a partnership with the Australian Grand Prix Corporation to launch a student esports tournament. Known as the Victorian Virtual Grand Prix, students from Victorian schools will compete for a chance to win a trip to the Australian Grand Prix, the opening…
NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, further expanding the reach of short-track
