The business of sports tech, in brief.
Extreme H has extended its global broadcast partnership with DAZN, bringing the world’s first and only hydrogen-powered motorsport free-to-view to fans worldwide. The FIA World Cup is set to return
Formula 1 has secured a multi-year broadcast extension with DAZN, ensuring the digital sports platform remains the official home of the championship across Spain, Andorra, and Portugal until the end of the 2030 season.
The ABB FIA Formula E World Championship will integrate Sennheiser’s AMBEO immersive audio Formula E and Sennheiser on Aug. 10 announced a multi-year partnership under which Sennheiser will become Formula
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original content across Motorsport Network’s digital properties. The agreement includes
Sky and Formula 1 have announced a new multi-year agreement giving Sky Sports viewers in the UK and Ireland, and Sky Sport viewers in Italy, exclusive access to all the action from every
On March 21 2026, Formula E made its debut with the Madrid Mundial de Formula E. Marking the partnership between FIA Formula E World Championship and the Real Automóvil Club
For the first time ever, Tubi – Fox’s free streaming service – is working with Apple TV to offer exclusive live F1 altcasts for multiple races during the 2026 Formula 1
Formula 1 has announced a multi-year renewal of its partnership with C15 Studio to operate the ‘Formula 1 Channel’ across the United States.
F1 and beIN SPORTS have announced an extension of their partnership that will see beIN SPORTS continue to exclusively showcase Formula 1 races to fans in ten territories across Asia
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
The Australian Esports League has announced a partnership with the Australian Grand Prix Corporation to launch a student esports tournament. Known as the Victorian Virtual Grand Prix, students from Victorian schools will compete for a chance to win a trip to the Australian Grand Prix, the opening…
National motorsport body Motorsport Australia has extended its existing partnership with sim racing peripherals manufacturer Next Level Racing. As a result of the extension, Next Level Racing will remain the official esports racing cockpit partner of Motorsport Australia and continues to support…
