The business of sports tech, in brief.
Nicolas Levant, CMO at Perfect Memory, explores how AI is shifting where value sits in sports content, why tagging is only the start, and what Nascar’s journey reveals for the rest of sport.
SMT provided production technology and graphics support for all three NASCAR national series championship broadcasts this past weekend at Homestead-Miami Speedway. The Craftsman Truck Series on Nov. 6 on FOX
Australian sports streaming platform Kayo Sports (a subsidiary of Foxtel) has launched a multi-property broadcast campaign titled the "Mega Motorsport Weekend," delivering direct-to-consumer coverage across three global motorsport series: the Australian MotoGP finale at Phillip Island, the…
Formula 1 World Champion Lando Norris has invested in Seat Unique as the premium experiences platform continues its expansion across sport and live entertainment. Norris has joined Seat Unique as an investor following the company’s recent £20m funding round, which included backing from Nickleby…
Extreme H has extended its global broadcast partnership with DAZN, bringing the world’s first and only hydrogen-powered motorsport free-to-view to fans worldwide. The FIA World Cup is set to return
Dolby Atmos is coming to Formula 1 on Apple TV beginning with the 2026 U.S. Grand Prix, joining Dolby Vision to deliver a more immersive viewing experience. For the first
Three years after NASCAR opened its centralized production facility in Concord, NC, the operation continues to expand well beyond its original scope. SVG spoke with Keith D’Alessandro, Managing Director, Executive
The NTT INDYCAR SERIES has concluded a 2026 campaign defined by massive audience growth, soaring attendance, and record digital engagement, solidifying its commercial momentum across North America.
The Spanish Formula 4 Championship and Eurocup-3 represent two key steps on the ladder for young drivers aiming to progress through the ranks of motorsport. In 2026, the F4 Spanish
MotoGP Group has announced an alliance with professional services firm Accenture to overhaul and scale its direct-to-fan over-the-top streaming ecosystem.
Formula 1 has secured a multi-year broadcast extension with DAZN, ensuring the digital sports platform remains the official home of the championship across Spain, Andorra, and Portugal until the end of the 2030 season.
A massive deployment of specialty cameras, graphics, and AR will showcase the nation’s capital and offer viewers unique insights into the action Although building racetracks in the center of major
SMT will provide race technology for FOX Sports’ coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races through the streets
Disney+, ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney+ and ESPN+ in the U.S. and to Disney+ in most international markets, beginning
The ABB FIA Formula E World Championship will integrate Sennheiser’s AMBEO immersive audio Formula E and Sennheiser on Aug. 10 announced a multi-year partnership under which Sennheiser will become Formula
The broadcaster’s 14-race schedule begins in Iowa and ends in November with a champion in Miami The NASCAR schedule is getting down to the nitty gritty, with only 14 races
The following article "TNT NASCAR viewership mixed depending on methodology" originally appeared on Sports Media Watch. NASCAR viewership continues to take a "Big Data" hit on linear TV. Visit Sports Media Watch for more sports media news and information.
Following Sunday’s Hungarian Grand Prix, Formula 1 has reached one of the rare quiet stretches on its increasingly packed calendar. In a season full of surprises (including the breakout of
Formula 1 is launching a new Strategy Insight broadcast graphic at the Hungarian Grand Prix, using live race data, predictive analysis, and F1’s broadcast expertise to delve into why teams
The following article "NASCAR takes another “Big Data” viewership hit on linear" originally appeared on Sports Media Watch. When it comes to NASCAR ratings this season, the methodology and the platform seem to matter more than the racing. Visit Sports Media Watch for more sports media news and…
