The business of sports tech, in brief.
Gene Mikell, a Sports Broadcasting Hall of Famer and nine-time Emmy Award–winning video engineer whose career included pioneering work on NASCAR in-car cameras and decades spent shaping the look of
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original content across Motorsport Network’s digital properties. The agreement includes
The following article "NASCAR “Big Data” lift reverses in return to linear television" originally appeared on Sports Media Watch. In its return to linear television, NASCAR's recent "Big Data" lift went in reverse. Visit Sports Media Watch for more sports media news and information.
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integrations, and HBO Max Driver Cam workflows After getting back into the rhythm of producing NASCAR last
Ikegami Electronics has announced that Two Wheels Motor Racing Sdn Bhd (TWMR), a Malaysia-based motorsports event production company, has invested in Ikegami broadcast camera systems for live race production across
In the streamer’s production strategy, technology is second only to meeting fans’ expectations and is deployed ‘when it matters most’ After a successful debut season in 2025, NASCAR on Prime
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series, and
The following article "NASCAR moving away from Nielsen “Big Data + Panel” metric" originally appeared on Sports Media Watch. The new Nielsen “Big Data + Panel” era has corresponded with record audiences but no shortage of detractors, and now one of the biggest sports properties is shifting away…
The 2026 Nürburgring 24 Hours, one of the most dangerous and gruelling motorsports races in Europe, took place overnight from the 16 to 17 May in Germany. For the first
In advance of this year’s Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year’s George Wensel Technical Achievement Award. Since acquiring the
Given the absolute critical nature of advanced knowledge systems in the sport for well over 40 years, it’s somewhat ironic to think that as Formula 1 had its unscheduled break
F1 Grands Prix have emerged as a new place to see and be seen if you are a founder or investor.
Sky and Formula 1 have announced a new multi-year agreement giving Sky Sports viewers in the UK and Ireland, and Sky Sport viewers in Italy, exclusive access to all the action from every
Foxtel Media has announced a landmark expansion into the metaverse, launching the Kayo SPORTS Stadium on Roblox.
In live sports production, drones are seemingly everywhere. From this weekend’s Kentucky Derby, to NASCAR races, regional MLB broadcasts, and even collegiate rowing competitions. Drones shots are finding their way
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the Formula 1 Qatar Airways Australian Grand Prix in Melbourne. The platform uses CCTV, ticketing, accreditation, point-of-sale, event management systems,
Inside the latest STR Converge Executive Leadership Summit There is a moment, somewhere around the third lap at Kansas Speedway, when a NASCAR race car stops feeling dangerous and starts feeling like a negotiation. The machine wants to go. The track is designed for it. The only thing holding the…
Tata Communications and Formula 1 have released “Race Before the Race,” the first video in a new content series called “The Invisible Pit Crew,” documenting the behind-the-scenes technology and engineering
FIA Formula E World Championship has enhanced its onboard cameras for each race to give viewers even more angles in ever-higher resolution for 2025-2026. For season 12, while Formula E
On March 21 2026, Formula E made its debut with the Madrid Mundial de Formula E. Marking the partnership between FIA Formula E World Championship and the Real Automóvil Club
