The business of sports tech, in brief.
Nicolas Levant, CMO at Perfect Memory, explores how AI is shifting where value sits in sports content, why tagging is only the start, and what Nascar’s journey reveals for the rest of sport.
Formula 1 is launching a new Strategy Insight broadcast graphic at the Hungarian Grand Prix, using live race data, predictive analysis, and F1’s broadcast expertise to delve into why teams
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the Formula 1 Qatar Airways Australian Grand Prix in Melbourne. The platform uses CCTV, ticketing, accreditation, point-of-sale, event management systems,
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
