The business of sports tech, in brief.
Formula 1 World Champion Lando Norris has invested in Seat Unique as the premium experiences platform continues its expansion across sport and live entertainment. Norris has joined Seat Unique as an investor following the company’s recent £20m funding round, which included backing from Nickleby…
MotoGP Group has announced an alliance with professional services firm Accenture to overhaul and scale its direct-to-fan over-the-top streaming ecosystem.
Foxtel Media has announced a landmark expansion into the metaverse, launching the Kayo SPORTS Stadium on Roblox.
PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the Formula 1 Qatar Airways Australian Grand Prix in Melbourne. The platform uses CCTV, ticketing, accreditation, point-of-sale, event management systems,
Inside the latest STR Converge Executive Leadership Summit There is a moment, somewhere around the third lap at Kansas Speedway, when a NASCAR race car stops feeling dangerous and starts feeling like a negotiation. The machine wants to go. The track is designed for it. The only thing holding the…
IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One World Championship live to select IMAX locations across the United States. Through the first-of-its-kind collaboration,
