The business of sports tech, in brief.
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues. The partnership places Different Breed ® within the alloc8 ecosystem, launching initially…
Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday…
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms. Unveiled ahead of MIP London
RL Commercial has agreed a partnership with SI, formerly Sportz Interactive, to support the delivery of digital content across professional Rugby League competitions in the UK. The agreement will see RL Commercial implement SI’s automated clipping technology to produce near real-time match…
Sports entertainment platform DAZN has officially signed a new five-year agreement with Matchroom Boxing, extending the long-term partnership between the two organisations across the United States and the United Kingdom. Under the renewed terms, DAZN has guaranteed a global schedule of more than 30…
DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal extends the long-term partnership
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Sportradar has announced a multi-year agreement with NBC Sports Regional Networks to enhance live NBA game coverage. The partnership will see NBC Sports Regional Networks leverage Sportradar’s NBA advanced data and GameFrame technology across hundreds of live NBA game broadcasts during the 2025-26…
National esports body British Esports has announced a partnership with UK public university Loughborough University to strengthen education and training across the esports ecosystem. The two parties have signed a Memorandum of Understanding (MoU) to support the continued development of the industry…
Gaming furniture company Blacklyte has announced its latest partnership with UK-based esports team Fnatic. The two brands have come together to unveil an all-new, exclusive, co-branded Athena Pro gaming chair, which features the esports team’s iconic orange and black colours. The gaming chair is…
Sports entertainment platform DAZN has signed a partnership deal with prediction market Polymarket. The agreement has aimed to integrate prediction trading directly into the DAZN ecosystem, allowing users to buy and sell contracts based on the outcomes of sports and cultural events. Following the…
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
IBM and The All England Lawn Tennis Club announce a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application
The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…
Sky and the PGA Tour have agreed a four-year extension to their long-standing partnership in the UK and Ireland through to the end of 2029. This follows recent extensions to
The Ladies European Tour (LET) has extended to its partnership with broadcaster Sky. The renewal ensures Sky Sports and streaming service NOW remain the exclusive home of the tour until the end of 2030. The agreement includes rights to the next three editions of the Solheim Cup, covering the 2026…
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide intelligent content platform to build meaningful connections with U.S. sports fans.
Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…
The DP World Tour has extended its broadcast partnership with Sky Sports for a further four years. The new agreement, which begins in 2026, ensures Sky Sports and its streaming service NOW remain the exclusive home of the next two Ryder Cups, taking place at Adare Manor, Ireland in 2027 and…
