The business of sports tech, in brief.
Manchester-founded sports technology company Rezzil has secured $10m in new investment, with the Premier League continuing its backing alongside new investor Jobe Bellingham, as the business prepares to expand its operations in the UK and North America. The funding round also includes existing…
MAGIC AI, the business behind the MAGIC AI Mirror, has closed an £8 million Series B round to scale in the United States and capitalise on the surging AI fitness market. The round is believed to be the largest funding round for an AI fitness company this year, and arrives as MAGIC AI is named
Vytal Ventures, an athlete-backed, founder-led venture studio for health, fitness and wellbeing, has announced its first cohort. Four founder-led businesses – PHYT, Precision Coaching, vessa and Open Wellness – are joining the studio. PHYT is an AI-powered body composition platform that turns a…
UK golf technology startup Paralo has raised £270,000 in an oversubscribed pre-seed funding round to develop its operating system for golf clubs and a connected product for golfers. £250,000 of the fo...
URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…
England and Manchester United F.C. defender Harry Maguire has co-founded Feedz, a new AI-powered coaching platform. The application has launched to help sports coaches deliver player feedback and performance analysis more efficiently. The platform enables coaches to record short voice notes about…
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
Two former professional footballers, Joe Davis and Tim Alexander, are set to launch a technology platform aimed at tackling what they describe as one of sport’s most overlooked problems: what happens to athletes when they exit their sport. MOJOE, an athlete-only platform designed to modernise…
Former professional footballers Joe Davis and Tim Alexander have launched MOJOE, a new AI-led platform designed to modernise player care and address athlete transition and post-career outcomes. Scheduled for a formal launch on 2nd March 2026, the platform has been developed to tackle the lack of…
Double Olympic gold medallist Matt Richards is spearheading the launch of Sponza, a new SportTech platform designed to modernise how brands discover, connect with and activate athletes. Richards reached the top of international swimming early in his career, becoming one of the youngest Olympic gold…
Manchester-based ProDataStack is looking to change how professional athletes understand, evidence and negotiate their value, with a data and analytics platform built specifically for elite sport. Founded in 2022 by data specialist and author Fiona Green, the business was sparked by Kevin De…
London-basedMyARC, a platform that enables fitness creators to train their communities atscale, has secured more than $2 million in funding, with participation fromAraya Ventures, Morgan Stanley, Tech...
Belfast-based sports technology companyTeamFeePay has completed a £9 million equity funding round to support expansioninto new markets and planned recruitment. The round was led by investments fromYFM...
Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort of its new Innovation Hub. The selection follows a highly competitive global application process that attracted more than 200 companies. The three businesses were chosen after a virtual Pitch Day…
The England captain is backing FoodHealth Co. as it scales its FoodHealth Score across major grocery retailers, underscoring a growing athlete interest in wellness.
Hybrid fitness app ROXFIT has doubled its user base since closing an £800,000 funding round in May, as demand surges for tools tailored to the fast-growing HYROX-style training scene. The round was led by DSW Ventures with co-investment from York Angels, alongside additional angel backing from…
