The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · United Kingdom

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News · 6h ago · CH, GB

Shorts: Sportradar, Charlton Athletic Community Trust, Swansea City

Sportradar has added DATA.BET, Esportsbull and GRID to its Unified Odds Feed, giving betting operators a choice of esports odds providers through a single integration. Operators will be able to choose their preferred provider title by title, subject to availability and commercial terms. At launch…

Sport Industry Group
Partnerships · 7d ago · GB

Sky Sports partners with Sir Gareth Southgate’s 1071 Media

Sky Sports and 1071 Media, the production company founded by former England manager Sir Gareth Southgate and Jimmy Worrall, will make and distribute three long-form football shows for social and digital platforms. Sky Media will handle commercial sales for all three. The Football Dugout is a new…

Sport Industry Group
Partnerships · 9d ago · GB

Brentford FC launches self-driving network on matchdays

HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…

BusinessCloud
Broadcast & Streaming · 9d ago · GB, US

DAZN secures ‘option on’ 2029 FIFA Club World Cup streaming rights

DAZN has secured an exclusive option on the global streaming rights to the 2029 FIFA Club World Cup, according to the Guardian. The deal extends the streaming platform’s relationship with football’s world governing body. DAZN paid $1bn (£745m) for the global rights to the first 32-team Club World…

Sport Industry Group
Broadcast & Streaming · 13d ago · AU, GB

TNT Sports lands England’s Australia tour and 150th Anniversary Test

TNT Sports will show England’s white-ball tour of Australia and March’s 150th Anniversary Test live and exclusively in the UK, after agreeing a broadcast deal with Cricket Australia. Channel 5 will reach a free-to-air audience with exclusive highlights of every match on England’s tour, shown on its…

Sport Industry Group
Broadcast & Streaming · 26 Oct 2026 · GB

Sky Sports launches WSL series with Ella Toone and Keely Hodgkinson

Sky Sports has launched Minus 1, a new digital series offering a behind-the-scenes look at the lives of Women’s Super League players, with Manchester United midfielder Ella Toone and Olympic 800m champion Keely Hodgkinson featuring in the opening episode. The series is designed to bring fans closer…

Sport Industry Group
Fan & Venue · 23 Oct 2026 · GB

EFL scores with Aposto’s event operations software

Aposto, the event operations software provider, will work with the EFL from early 2027 to deliver CrowdVista™, a league-wide intelligence sharing network for matchday operations. Safety and security teams at clubs often work from different formats and different data, so useful information can stay…

Sports Venue Business
Funding · 19 Oct 2026 · GB, US

Rezzil raises $10m with backing from Jobe Bellingham

Manchester-founded sports technology company Rezzil has secured $10m in new investment, with the Premier League continuing its backing alongside new investor Jobe Bellingham, as the business prepares to expand its operations in the UK and North America. The funding round also includes existing…

Sport Industry Group · +2 other outlets
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