The business of sports tech, in brief.
HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…
Aposto, the event operations software provider, will work with the EFL from early 2027 to deliver CrowdVista™, a league-wide intelligence sharing network for matchday operations. Safety and security teams at clubs often work from different formats and different data, so useful information can stay…
Formula 1 World Champion Lando Norris has invested in Seat Unique as the premium experiences platform continues its expansion across sport and live entertainment. Norris has joined Seat Unique as an investor following the company’s recent £20m funding round, which included backing from Nickleby…
Hotspur Labs, Tottenham Hotspur’s corporate venture programme, will co-host the Spurs² Hackathon with the San Antonio Spurs, ScorePlay, and TwelveLabs on October 22-23 at the University of Texas at Austin’s
Genius CEO Mark Locke says prediction markets are a "net benefit" for the provider. Analysts expect investors will be looking for whether Genius can leverage Legend to capture a larger share of the predictions opportunity.
The England and Wales Cricket Board (ECB) has partnered with fan engagement technology company Monterosa as its new fantasy game and gamification supplier. The partnership has launched with The Hundred Fantasy Game, which recorded its highest-ever user retention rate during the 2026 competition…
Manchester United FC football fan channel, The United Stand, has grown far beyond its origins as a webcam-based online community. The channel now reaches 2.26 million YouTube subscribers and has
Principality Stadium has unveiled Wales’ first Amazon frictionless retail kiosks, introducing a new way for fans to purchase food and drink at one of the UK’s most iconic sporting and entertainment venues. Named “Now in a Minute” after the much-loved Welsh expression, the concept combines local…
From a first-of-its-kind accessibility feed to a new graphics supplier and the BBC’s Signals layer, The All England Lawn Tennis Club (AELTC) is opening The Championships to new and underserved
The All England Lawn Tennis Club, AKQA and Hawk-Eye Innovations have launched HawkAR: Inclusive Feed, a combined accessibility layer for The Championships, Wimbledon 2026. The solution brings together two breakthrough
The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and
The 2025/26 European rugby season saw more than one million fans attend Champions Cup matches across the campaign, while over 52,000 filled San Mamés Stadium for the final in Bilbao. And, while live attendance remains central to rugby’s success, it is no longer the only way supporters engage with…
BBC Sport has partnered with sports organisation Goal Click to produce a fan-led video series during the upcoming FIFA World Cup. The collaboration will see the broadcaster leverage the sports storytelling platform’s global network to deliver short-form, first-person video content filmed by 10…
Tixserve, the leading digital ticket distribution, data acquisition and fan engagement service, and the Football Association of Wales (FAW) today announced the renewal of their long-standing commercial relationship with the signing of a new five-year contract. The Tixserve solution has helped FAW…
Since returning to InCrowd in September 2025 following three years in sports strategy consulting, it’s been great to see the progress made in the industry’s digital transformation. It’s clear that rights holders are now reaping the rewards of their tech stack investments; more sophisticated…
Yahoo Sports and FOX One, the official English streaming platform of FIFA World Cup 2026, have announced two new fantasy games: 2026 Soccer Pick ‘Em with FOX One and 2026
FOX Sports, America’s English-language home for the FIFA World Cup 2026, and Cosm, the leading immersive technology, media, and entertainment company, today announce their collaboration to present select FIFA World
Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…
Pitchero has announced a new partnership with Ticketmaster Universe to launch an integrated ticketing solution for sports clubs across the UK, giving clubs access to a best-in-class platform designed to reduce administration and increase revenue. Available from today, and launching ahead of the…
Sports entertainment platform DAZN has entered a strategic partnership with the new prediction market, ADI Predictstreet. The deal will see DAZN integrate ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026™, into its platform. A real-time prediction layer will be…
