The business of sports tech, in brief.
Grass Valley has announced continued collaboration with Ravensbourne University London, focused on providing students with access to professional media production workflows and tools. The partnership builds on an established relationship
FOX Sports, America’s English-language home for the FIFA World Cup 2026, and Cosm, the leading immersive technology, media, and entertainment company, today announce their collaboration to present select FIFA World
Sky and Formula 1 have announced a new multi-year agreement giving Sky Sports viewers in the UK and Ireland, and Sky Sport viewers in Italy, exclusive access to all the action from every
Pitchero has announced a new partnership with Ticketmaster Universe to launch an integrated ticketing solution for sports clubs across the UK, giving clubs access to a best-in-class platform designed to reduce administration and increase revenue. Available from today, and launching ahead of the…
Genius Sports Limited (“Genius Sports”), a global leader in real-time sports data, has struck an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League. This agreement executes upon Genius Sports’…
Techex and MediaKind have announced a partnership to integrate Techex’s tx edge IP transport and orchestration technology into MK.IO Beam. The integration will be demonstrated at NAB Show 2026 at
Sports entertainment platform DAZN has entered a strategic partnership with the new prediction market, ADI Predictstreet. The deal will see DAZN integrate ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026™, into its platform. A real-time prediction layer will be…
d&b solutions, a London-based audio-visual, lighting, and media integration group, has announced a partnership with Pixotope Technologies AS, a virtual production software company. Under the agreement, d&b solutions will add
Sportradar has secured a multi-year agreement with Liga Nacional de Basquete to manage data, betting and integrity services across Brazil’s top basketball competitions. The agreement grants Sportradar worldwide audiovisual betting and gaming rights, along with betting data collection and…
Sky Sports and NOW will be the home of Most Valuable Promotions’ new women’s boxing platform, MVPW, in the UK and Ireland, after agreeing a multi-year deal with the promoter. The deal means Sky Sports will exclusively broadcast two all-female UK fight nights every year with the card at London’s…
Sky Sports and NOW have become the UK and Ireland home for Most Valuable Promotions’ new women’s boxing platform, MVPW. Sky Sports and NOW have secured a multi-year deal with Most Valuable Promotions to broadcast the promoter’s new women’s boxing series, MVPW, in the UK and Ireland. The agreement…
Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27 March 2026. The agreement brings premium European football and international tennis back to Australian pubs and clubs after a six-month hiatus, during which beIN’s commercial distribution was handled by the…
Sportradar has extended its agreement with the German Football Association for DFB-Pokal data and streaming rights from the 2026/27 season. The multi-year deal covers exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region, alongside non-exclusive…
American boxing promotion Top Rank has signed a new multi-year broadcast partnership with global sports streaming platform DAZN. The deal sees the promotion join DAZN’s boxing portfolio, bringing Top Rank’s roster of fighters and its extensive library of past fights to the platform. The partnership…
ATP Media has expanded its partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour. The new multi-year deal builds on a data and graphics collaboration that began in 2017. The latest technology includes fully automated data-driven TV…
FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…
Sports entertainment platform DAZN has expanded its combat sports portfolio, securing a global deal to broadcast All Elite Wrestling (AEW) pay-per-view events. The partnership began on the 15th March, with the AEW Revolution event. Further shows confirmed for the platform in 2026 include AEW…
British esports organisation Method has announced a partnership with hardware supplier SCAN Computers. The deal will see SCAN collaborate with Method throughout World of Warcraft’s Midnight Season 1. Specifically, it will focus on Race to World First, a competitive event centred on defeating new…
Team Liquid has announced a partnership with English football club Sunderland AFC ahead of the club’s debut in the ePremier League. Two of the global esports organisation’s players will represent the club in the eighth edition of the competition, beginning on February 28th. As part of the deal…
Genius Sports Limited has announced a partnership with NBC Sports Regional Networks (NBCSRN), significantly expanding its exclusive, data-powered augmented advertising footprint across live, local NBA broadcasts.
