The business of sports tech, in brief.
Pay-TV broadcaster Sky Sports has secured exclusive live broadcast rights across the UK and Ireland for WTGL, the new tech-focused women’s team golf league launched in partnership with the LPGA Tour and TMRW Sports.
Sky Sports and 1071 Media, the production company founded by former England manager Sir Gareth Southgate and Jimmy Worrall, will make and distribute three long-form football shows for social and digital platforms. Sky Media will handle commercial sales for all three. The Football Dugout is a new…
HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…
The partnership will see Baseline Vision’s AI-powered tracking technology deployed at ATP Challenger Tour events worldwide, supporting the collection and delivery of live data from professional matches. Baseline Vision’s system uses computer vision technology to track both players and the ball in…
beIN Asia Pacific has secured exclusive broadcast rights to Wimbledon across Southeast Asia and Hong Kong from 2027 to 2031, extending its long-standing media partnership with the All England Lawn Tennis Club (AELTC). The five-year agreement will see live coverage of The Championships distributed…
The European Shooting Confederation has agreed a three-year partnership with Warner Bros. Discovery Sports as it looks to significantly expand the international reach of shooting across Europe. Running from 2026 through to 2029, the agreement will bring selected ESC competitions to Warner Bros…
Every men’s and women’s BUCS Super Rugby match will be streamed live in 2026/27 under a new three-year partnership between British Universities & Colleges Sport and Clubber TV. The agreement represents a major expansion of the competition’s media coverage, increasing the proportion of matches…
The England and Wales Cricket Board (ECB) has partnered with fan engagement technology company Monterosa as its new fantasy game and gamification supplier. The partnership has launched with The Hundred Fantasy Game, which recorded its highest-ever user retention rate during the 2026 competition…
FingerWorks Telestrators has announced a partnership with Broadcast Rental to expand rental and support capabilities for its telestration systems across the United Kingdom and mainland Europe. Broadcast Rental will stock
Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…
YouTube star KSI, DAZN and Dagenham & Redbridge Football Club have agreed a broadcast and distribution partnership for the 2026/27 season designed to bring supporters closer to the action than
Digital sports platform and YouTube football channel The Overlap has agreed a headline sponsorship deal with streaming service Disney+ for the upcoming 2026/2027 football season. Under the one-year agreement, Disney+ will serve as the headline sponsor for both the platform’s multi-award-winning…
BBC Sport has appointed independent production partner Whisper to deliver its live broadcast and digital coverage of the 2026 season of The Hundred. The partnership marks the first time the production company has worked with the broadcaster on the cricket tournament, expanding Whisper’s…
The All England Lawn Tennis Club (AELTC) has agreed a new broadcast partnership extension with the BBC, securing coverage of the Grand Slam tournament until 2033. The free-to-air agreement guarantees that Wimbledon will remain fully accessible to UK audiences across television, radio, and digital…
OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…
ŌURA has signed Harry Kane and Declan Rice as global ambassadors to support athlete health monitoring during the UK football calendar. The agreement establishes long-term partnerships with the two England players, who will feature in marketing activity centred on performance, recovery and health…
Sportradar has agreed a multi-year global partnership with prediction market Kalshi. The sports technology company has become the official data and solutions provider for Kalshi across several major US and global sports leagues. Under the agreement, Sportradar will deliver its suite of products and…
FIFA has launched its digital streaming platform, FIFA+, exclusively on DAZN. The agreement has created a single global destination for FIFA-related live events, archive content, and original programming. Under the terms of the partnership, DAZN has assumed responsibility for the technical…
WSL Football and Aurora Media Worldwide are marking the successful completion of the first season of their multi-year host broadcast partnership across the Women’s Super League (WSL) and Women’s Super
FOX Sports and iHeartMedia have announced that FOX Sports’ English-language commentary for all 104 FIFA World Cup 2026 matches will be available across iHeartMedia’s broadcast radio and digital streaming platforms,
