The business of sports tech, in brief.
A record-breaking screen has been unveiled at Aston Villa’s warehouse. LED specialists ADI delivered the UK’s largest indoor fan zone screen at the venue, marking a major milestone in the club’s ongoing regeneration programme. The warehouse, which adjoins the club’s iconic Villa Park ground, now…
WSL Football have created a new app to give fans of the Barclays Women’s Super League and Barclays Women’s Super League 2 front row seats to content they won’t find anywhere else. Available to download now from the Apple App Store or Google Play Store, the official app has everything a fan of the…
Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…
FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
On the surface, golf clubs are asset-rich businesses. They own land; have loyal members; attract visitors; and operate in a sport enjoying somewhat of a post-pandemic boom. However, according to Rob Corcoran, director of The Revenue Club, many clubs still leave significant revenue on the table…
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues. The partnership places Different Breed ® within the alloc8 ecosystem, launching initially…
Alloc8 has entered into a strategic partnership with identity technology provider TruCrowd to launch verified supporter identity as a core component of the ticketing journey. The initiative, now rolling out across Alloc8’s UK client base, focuses on restoring fairness and integrity to matchday…
RL Commercial has agreed a partnership with SI, formerly Sportz Interactive, to support the delivery of digital content across professional Rugby League competitions in the UK. The agreement will see RL Commercial implement SI’s automated clipping technology to produce near real-time match…
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Event and venue management software leader, iVvy, has announced the launch of Instant Proposal – powered by hivr.ai – the first product in its new iVvyAI suite designed to automate and speed up meetings and groups sales. The capability is now live with Edgbaston Stadium in the UK. With enquiry…
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
Following the announcement of its major corporate evolution, SI (formerly Sportz Interactive) is entering a new chapter in its 24-year history. To understand the strategy behind the rebrand and the launch of FanOS, we sat down with Siddharth Raman, CEO at SI, to discuss the company’s vision for the…
Following over two decades of industry-defining innovation, Sportz Interactive is proud to announce its new corporate identity as SI. At the heart of the rebrand is the unveiling of FanOS, a modular operating system designed to help sports organisations build scalable digital solutions from a…
Live sports broadcasting reached a new milestone last Saturday at the Ascot Racecourse with the debut of the world’s first live ultra-high-resolution immersive broadcast of a horse racing event, delivered
Sports entertainment platform DAZN has signed a partnership deal with prediction market Polymarket. The agreement has aimed to integrate prediction trading directly into the DAZN ecosystem, allowing users to buy and sell contracts based on the outcomes of sports and cultural events. Following the…
Edgbaston Stadium has announced it will become the first business in the UK to deploy innovative smart-return technology from Aucxis, built on its proven STAR RFID solution, specifically designed to revolutionise and speed up the customer journey for cricket fans. In a landmark collaboration…
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
Manchester-based fan engagement company Piing is aiming to put its interactive games at the “greatest events on Earth”, from packed football stadiums to major live experiences beyond sport. Led by CEO Gareth Langley, the business creates large-scale crowd games designed to help rights holders and…
