The business of sports tech, in brief.
Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum’s Managed WiFi solution within Charlotte’s recently renovated Spectrum Center, marking the first-ever deployment of the
The NBA has announced agreements to establish a framework for NBA-related prediction markets, including a Memorandum of Understanding (MOU) with the U.S. Commodity Futures Trading Commission (CFTC) and the designation
Yahoo Sports has launched Perfect 5, a free-to-play fantasy basketball game tied to each week’s marquee NBA on Prime matchups. It is designed to run alongside season-long fantasy basketball and
Also, tracking data will be combined with AI to provide new robust statistical insights on the game in real time When it comes to digital offerings, the NBA is putting
USA Sports’ first season with the WNBA reaches its biggest stage tonight, when the Golden State Valkyries host the Atlanta Dream in Game 2 of the WNBA Finals at Chase
If you ever wanted to know who has scored the most points in a game coming off the bench, or how LeBron James would’ve fit on the New York Knicks, you can Ask NBA. The league is promoting its AI-driven chatbot as a core part of its app experience heading into Tuesday’s season tipoff, as
The NBA 2026/2027 is about to tip off and with it the NBA is enhancing its digital offerings in a number of ways, most notably beginning with leaning more heavily
Basketball Australia has entered into an exclusive, multi-year partnership with global sports technology provider Pixellot to launch HoopsTV, a centralised digital video platform designed to standardise community basketball footage and participant engagement nationwide.
The National Basketball League (NBL) has announced a partnership with Australian sports technology company iCoach, integrating artificial intelligence and predictive intelligence to transform live game coverage and deepen fan engagement.
The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology
Homestream, a mobile app that automatically syncs a team’s local radio broadcast to the live national or regional televised game, launches this fall at Duke, Auburn and Georgia Tech for
Described by its founder as a “SoulCycle or Barry’s for basketball,” Crosscourt is designed to make it easier to play pick-up hoops and build community in the process. The executive chair of Barry’s itself is an investor in the concept.
TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-game discovery through TikTok GamePlan, and advertiser opportunities through
Euroleague Basketball has unveiled Euroleague Basketball+, a long-term strategic initiative designed to create a unified digital ecosystem for European club basketball by bringing together competitions, clubs, leagues, content, technology, and
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and Darryn Peterson. HAND describes
Rival WNBA fans have had some common ground this season. Within their Reddit community, more than 100 fans have discussed the league’s updated app, tallying faults like being logged out repeatedly and game streams jumping back to the beginning or to live instead of skipping a few seconds in either…
Panel discussions, networking, and a facility tour will take place in the renovated space of the three-time NBA Champion Miami Heat Your summer of SVG is ending in the warm
The WNBA has announced the launch of an enhanced WNBA App featuring WNBA ID, a free global account system that connects the app with WNBA.com. The app includes live streaming
Prime Video Sports’ NBA Playoffs coverage, which includes the entire SoFi NBA Play-In Tournament and select first and second-round Playoff game, will continue to leverage technology to enhance the viewing
The NBA and Enjoy Basketball, the digital media company co-founded by YouTube creator Kenny Beecham, have announced a collaboration that includes an original trivia series, an alternate telecast, and NBA
