The business of sports tech, in brief.
NBC’s new Live Vertical Video experience for NBA games on Peacock. will premier on Monday during NBC Sports’ coverage of the New York Knicks vs. Atlanta Hawks game (7pm ET).
New features across mobile, connected devices, and automotive platforms underscore continued evolution of the tournament’s direct-to-consumer experience As the First Round of the 2026 NCAA Division I Men’s Basketball Championship
DirecTV is introducing several new viewing features, including a multi-screen “March Madness Mix” channel and an updated Sports Central mobile app hub, ahead of the 2026 NCAA Men’s Basketball Tournament.
NBCUniversal previewed several new AI-powered features coming to the Peacock mobile app, including a major focus on vertical video (after first introducing vertical clips across genres in early 2025). Peacock
STADIUM TECHNOLOGY NEWS Pacers Sports & Entertainment builds ST 2110-based production control center Pacers Sports & Entertainment has built a new IP-based broadcast control center anchored on the SMPTE ST 2110 standard to support in-venue productions at Gainbridge Fieldhouse. The facility gives…
Lega Basket Serie A (LBA), the governing body for Italy’s premier basketball championship, partners with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content
STADIUM TECHNOLOGY NEWS Orlando Magic deploys ST 2110 IP Control Room at Kia Center to modernize game production The Orlando Magic have launched a new SMPTE ST 2110 IP-based production control room at Kia Center, replacing legacy broadcast infrastructure with a fully networked workflow supporting…
Targeting a younger audience, creator-led network’s Access Granted series highlights daily lives of the team’s rookie class In a saturated sports-media industry, many companies dedicate time and resources to telling
At the 26th NBA All-Star Technology Summit at YouTube Theater in Los Angeles, NBA Commissioner Adam Silver, Dallas Mavericks rookie Cooper Flagg, Charlotte Hornets rookie Kon Knueppel and the world’s
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Moody founded Shoot 360 in 2012 after noticing his sons were too enticed by video games to practice basketball. Today, the company has over 60 locations — and its tech is used by nearly every NBA team
Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time broadcast solutions that enhance live game coverage. NBC Sports
The Bucks superstar is the first NBA pro to team with a prediction-market platform.
Spectrum and Apple unveil the schedule for Spectrum Front Row in Apple Immersive, which will feature a series of live basketball games in a new storytelling format on Apple Vision
FanDuel and Main Street Sports Group, owner of FanDuel Sports Network, the largest holder of local sports media rights, announce the launch of Bet Tracking, an interactive viewing feature that
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide intelligent content platform to build meaningful connections with U.S. sports fans.
Basketball Austria has partnered with ScorePlay to create a centralized digital media hub connecting the Basketball Superliga, the Austrian national teams, and 3×3 basketball under one unified ecosystem. The collaboration
ScorePlay has become the official multimedia asset management platform of the Spanish Basketball Federation (FEB). With more than 3,600 clubs and over 440,000 federated players, FEB oversees one of Europe’s most dynamic basketball ecosystems,
The ESPN NBA studio in Los Angeles recently introduced technological enhancements, including Virtual Reality 2.0 for the NBA Countdown and NBA Today analysts. The VR technology takes fans into a
