The business of sports tech, in brief.
The fitness industry is entering a period of rapid transformation, driven by advances in AI, evolving consumer expectations, and a growing emphasis on wellness, recovery and longevity.
Fernwood Fitness, Australia’s leading women-only health and wellness network, has announced a partnership with Ovum AI, an innovative health-tracking platform.
Hotworx has launched TrainingTrax, an AI-powered personal training platform, joining Vasa Fitness and NYSC on the AI coaching wave.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Perplexity has unveiled health management features, including a fitness coach and nutrition planner to support individual goals based on user-uploaded data and lab results.
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
NYSC has partnered with Zing Coach to launch MYCO, an AI-powered fitness coach designed to deliver personalized programming to all members.
Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
The fitness industry has entered the era of data abundance. Technology advancements and AI have given operators unprecedented visibility into performance — from attendance and retention to revenue, churn risk and capacity utilization. But access to endless data alone doesn’t translate into better…
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
Uscreen’s new survey reveals that lack of time and motivation remain the biggest obstacles, while digital programs show long-term engagement potential.
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.
Why Does This Matter? Athletes need simple, yet high impacted systems to function at a high level. At this level, you have a limited amount of time to make sure you are allowing time for functionality and growth. Tech allows coaches to track what truly matters; Intent, Speed, and readiness. Taking…
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
As the new year approaches, fitness goals return — but they don’t look the way they used to. Today’s members are far more intentional. They’re tracking recovery scores, measuring VO2 max, analyzing strain and selecting workouts based on whether they extend their healthspan — not just raise their…
A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.
