The business of sports tech, in brief.
The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
The leaders of Playlist, EGYM and L Catterton discussed fitness tech's biggest merger, and why they have their sights set on an even larger market: healthcare
Supernatural, the VR fitness app that Meta acquired and then put into maintenance mode, is becoming an independent company, Supernatural Health.
FloSports has announced exclusive streaming rights to four CrossFit competitions: Legends Del Mar: CrossFit Semi-Finals, Magic City Games, NorCal Classic, and the 2026 Masters CrossFit Games. All events will stream
Playlist launches Kite, a SaaS platform built for multi-brand fitness franchises, months after closing its $7.5 billion merger with EGYM.
Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
Ergatta just got acquired. Here's what the deal means for the game-based fitness startup and Interactive Strength's growing portfolio.
