The business of sports tech, in brief.
Baller League US announces CBS Sports and its 24/7 soccer streaming channel CBS Sports Golazo Network will air the league’s programming in the United States. CBS Sports will air full
FOX Sports, America’s English-language home for the FIFA World Cup 2026, unveils its historic broadcast schedule for this year’s highly anticipated global sporting event. From Thurs., June 11 through Sun., July 19, 2026,
Netflix has exclusive broadcasting rights in the U.S. and Canada for the FIFA Women’s World Cup in 2027 and 2031. With the FIFA Women’s World Cup 2027 now less than
A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…
Stats Perform has been chosen by FIFA to represent the exclusive rights to official betting data and live streams for seven prestigious FIFA competitions. The Men’s FIFA World Cup 2026,
Riedel Communications, in cooperation with the German Basketball Federation (DBB) and the German Sport University Cologne (DSHS), deployed its RefCam for the first time in Germany’s 2. Basketball-Bundesliga. As part
The National Women’s Soccer League unveils the schedule and broadcast details for the 2026 NWSL regular season. Highlighted by the launch of the league’s two new expansion sides in Boston
Stats Perform will distribute betting data and live video streams for Fifa events.
FIFA and Lenovo have unveiled a series of artificial-intelligence–driven technological innovations intended to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team
Now that the calendar has officially flipped to 2026 the sports industry is sharpening its focus on some of the big-time events that will be consuming the attention of sports
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
A new and innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok
Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort of its new Innovation Hub. The selection follows a highly competitive global application process that attracted more than 200 companies. The three businesses were chosen after a virtual Pitch Day…
FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that are set to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team FIFA World Cup 2026™. Revealed by…
As the industry looks ahead to a significant year in 2026, the FIFA Men’s World Cup, to be hosted here in North America, stands out above upcoming events. This exclusive
FIFA and Roblox announces the extension of their partnership, with a new official game, FIFA Super Soccer, that is now live thanks to a new partnership with immersive gaming and
Scripps Sports has secured exclusive local broadcast rights to Denver Summit FC, the National Women’s Soccer League’s newest franchise, launching in 2026. Under the multiyear agreement, The E.W. Scripps Company
Paramount+ has recently highlighted their successful viewership numbers for Australian Football. Paramount+ and Channel 10 struck a deal in 2024 with Football Australia (FA) that gave them the TV rights for the Australian national teams and domestic Isuzu UTE A-League and Ninja A-League Women's to…
The National Women’s Soccer League (NWSL) has agreed to a deal with IMG to exclusively manage and license the worldwide video archive rights for its leagues and competitions.The agreement will
Euroleague Basketball has announced a new collaboration with the anti-piracy affiliate of Sportian to protect its competitions against piracy and boost the integrity of its international broadcast offering. Using Piracy Guard services, based on technology from LALIGA, Euroleague Basketball will be…
