The SportsTech Brief

The business of sports tech, in brief.

Football (soccer) tech news

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Startups · 11 Dec 2025 · AU, US

The AI platform protecting footballers in Oceania from online abuse

The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…

Soccerscene
Partnerships · 26 Nov 2025 · GB

Ticketmaster Sport and Brentford FC: Pioneering SafeTix

Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…

Sport Industry Group
Broadcast & Streaming · 25 Nov 2025 · Global

Analysis: Is Baller League Really the Future of Sport?

With KSI on the touchline and a production team steeped in Soccer AM chaos, Baller League serves up football as content first and competition second. But does that make it

Sports Video Group
Analytics & AI · 20 Nov 2025 · GB

West Ham United become first club to use AI for first team scouting

West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop what is being described as one of football’s most advanced scouting platforms. The Premier League club says the generative AI-powered system will overhaul how it identifies and evaluates talent across…

BusinessCloud
Broadcast & Streaming · 19 Nov 2025 · GB

Inside Brighton & Hove Albion’s Fan-First Media Machine

Brighton & Hove Albion Football Club currently sit in 11th place in the Premier League, but there’s another ranking of England’s topflight football teams in which the Seasiders sit at the

Sports Video Group