The business of sports tech, in brief.
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
For the 2026-27 season, the Ligue de Football Professionnel (LFP) is taking another step towards a more data-rich and personalised way of watching Ligue 1 by introducing more advanced, automatically
Biolyz, the growing performance technology company, has introduced new technology to the UK that helps elite athletes and high-performance teams improve and accelerate performance prognostics. Biolyz’s non-invasive testing solutions are already benefitting several of the countries’ biggest Premier…
Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS) has partnered with Impact Soccer to bring AI and computer vision-powered football…
If you've ever sat through a club's end-of-season review, you'll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform…
AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…
Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”
FOS breaks down how Microsoft Azure powers the Premier League's real-time data infrastructure.
The Heatmap Problem After wrapping up an MD-3 training session at an MLS NEXT Academy club, I pulled up the GPS data and felt good about what I saw. Total distance (TD), sprint distance (SD), and high-speed running (HSR) had all hit our group benchmarks. On paper, the session was a success. Then I…
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
The sports-analytics company combines its data with proprietary AI to help leagues and teams, broadcasters and streamers, and rightsholders to deepen storytelling and enhance the fan experience As Opta marks
Alibaba signs exclusive 6-year deal with UEFA for AI services and 360-degree replay technology across Champions League, Europa League and Euro 2028.
The Barclays Women's Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports landscape, making it the first football league in the world to use advanced tracking technology. Where innovation meets football Sportable's Connected ball technology will…
Nike and WSL Football have launched Sportable’s Connected Ball and player-tracking technology in the Barclays Women’s Super League, making the UK league the first in the world to use the system. From the start of the 2026-27 season, Sportable’s FIFA-certified Connected Ball technology will be…
Dominik Scholler, VP of product management and innovation at the DFL, explains why and how the Bundesliga is trialling the automated production of matches, and shares his thoughts on AI
Since the start of the 2025-26 season, the Deutsche Fußball Liga (DFL) has been using 3D tracking technology to capture detailed movement data from every Bundesliga match. Tracking cameras record
In the fast-evolving field of sports technology, KineMo’s trajectory in early 2026 reflects a piece of a wider movement- one powered by AI, single-camera biomechanics, and a drive to democratise motion tracking across sport, rehab, and even astronaut training. For Australian club administrators…
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license all audiovisual content for the U.S. Women’s and Men’s National Teams, Youth National Teams, and Extended National
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…
