The business of sports tech, in brief.
HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…
For the 2026-27 season, Germany’s Bundesliga is enhancing two innovations that were originally introduced to its output last season: the referee POV camera and the fan engagement voting feature ‘Man
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
Ease Live powered more than 76.5 million interactive fan sessions during the FIFA World Cup 2026 across broadcaster and streaming platform deployments. The company’s interactive overlay technology was used by
The collaboration produced more than 500 short-form videos across four cities through an iPhone-based workflow designed to preserve speed, spontaneity, and the creators’ natural voices When Peter Olson joined Overtime
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection experiences featured in the FIFA World Cup fan zone display at Rockefeller Center in New York City. The projection
The 2026 FIFA World Cup did more than captivate billions on the pitch; it fundamentally reshaped global digital behavior. According to comprehensive network data released by Cloudflare Radar, which monitors global HTTP traffic, DNS, and security trends across its more than 330 points of presence…
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA World Cup 2026 activations spanning North America, Latin America, Europe, the Middle East, and Asia-Pacific. The company describes it
It’s Opening Day of the 2026 FIFA World Cup, and the air is buzzing in the Hollywood Park District of Inglewood, CA. The energy on this sunny L.A. afternoon isn’t
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applications and selected 48 creators, each
BBC Sport has partnered with sports organisation Goal Click to produce a fan-led video series during the upcoming FIFA World Cup. The collaboration will see the broadcaster leverage the sports storytelling platform’s global network to deliver short-form, first-person video content filmed by 10…
DAZN’s Team Whistle and Snap Inc. have announced a creator program centered around the FIFA World Cup 2026, sending eight creators to cover matches and fan culture across three U.S.
Three in four fans (74%) are likely to reach for their phone during scheduled breaks in play at this summer’s FIFA World Cup, according to new research released today by Snapchat. The findings
TikTok and Panini have announced a partnership to bring a digital collectible card experience to TikTok’s FIFA World Cup Fan Experience Hub. The collection is available now to fans worldwide.
Comcast Smart Solutions announces a new smart technology deployment with Major League Soccer’s Philadelphia Union. The initiative helps transform Subaru Park and the WSFS Bank Sportsplex into a next-generation smart
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain, Italy, and Japan, where it holds broadcast rights for all 104 matches. Coverage will include instant
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform of the FIFA World Cup
DAZN-owned digital-media company launches three fan-first series leaning into creators, lifestyle storytelling, the energy surrounding soccer across North America As the FIFA World Cup begins in Canada, Mexico, and the
FOX Sports and ReachTV, an airport media network, have announced an agreement to distribute all 104 FIFA World Cup 2026 matches live across ReachTV screens in U.S. domestic airports from
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Soccer,
