The SportsTech Brief

The business of sports tech, in brief.

Football (soccer) tech news

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Partnerships · 14 Apr 2026 · GB

DAZN adds prediction layer with ADI Predictstreet

Sports entertainment platform DAZN has entered a strategic partnership with the new prediction market, ADI Predictstreet. The deal will see DAZN integrate ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026™, into its platform. A real-time prediction layer will be…

Sport Industry Group
Analytics & AI · 8 Apr 2026 · AU

WSL Football set for major technology advancement with Sportable

The Barclays Women's Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports landscape, making it the first football league in the world to use advanced tracking technology. Where innovation meets football Sportable's Connected ball technology will…

Soccerscene
Fan & Venue · 2 Apr 2026 · GB

WSL Football Launches Official App For Fans

WSL Football have created a new app to give fans of the Barclays Women’s Super League and Barclays Women’s Super League 2 front row seats to content they won’t find anywhere else. Available to download now from the Apple App Store or Google Play Store, the official app has everything a fan of the…

iSportConnect
Analytics & AI · 26 Mar 2026 · GB

Nike and WSL Football introduce Connected Ball technology to Barclays WSL

Nike and WSL Football have launched Sportable’s Connected Ball and player-tracking technology in the Barclays Women’s Super League, making the UK league the first in the world to use the system. From the start of the 2026-27 season, Sportable’s FIFA-certified Connected Ball technology will be…

Sport Industry Group
Broadcast & Streaming · 25 Mar 2026 · GB

In The Hot Seat: The Art of Directing a Premier League Match

The English Premier League is far and away the most-watched domestic soccer league in the world — and directing its broadcasts comes with immense pressure. In this panel discussion, match

Sports Video Group
Broadcast & Streaming · 24 Mar 2026 · Global

Victory+ Launches NWSL Sunday Night Soccer Franchise

Victory+, a free sports streaming service owned by A Parent Media Co. (APMC), has launched its NWSL Sunday Night Soccer franchise. The platform says the launch drew record engagement figures,

Sports Video Group
Broadcast & Streaming · 20 Mar 2026 · GB

Explained: What the Premier League Really Wants From OTT

The Premier League is a global media sensation. It earns well over $5bn every year from its broadcast rights, most of which comes from outside its domestic market. It is

Sports Video Group
Partnerships · 18 Mar 2026 · GB

FIFA partners with YouTube for 2026 World Cup

FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…

Sport Industry Group · +1 other outlet