The business of sports tech, in brief.
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports’ FIFA World Cup 2026 programming. Content segments will begin today and run throughout
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced that advertiser demand has
The native of São Paulo, Brazil, will play a crucial role in the broadcaster’s domestic Spanish-language coverage of the FIFA World Cup The sports-production industry continues to evolve at a
FOX Sports, America’s English-language home for the FIFA World Cup 2026, and Cosm, the leading immersive technology, media, and entertainment company, today announce their collaboration to present select FIFA World
NBC’s 9:16 live-production workflows power Courtside Live, Rinkside Live, Visión de Campo, and other features on mobile The move to vertical video is among the hottest topics in the media
Angel City Football Club (ACFC) and Victory+ have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles area on the free streaming platform.
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced an extension of their Spanish-language media rights partnership through 2030. Under the agreement, Telemundo will present more than 20 U.S.
The streamer aims to provide a fully integrated Spanish‑language experience with features that enable fans to easily access Telemundo’s coverage across devices Peacock is going all-in on the beautiful game:
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and local market data ahead of the
In annual event, the league gives startup companies the opportunity to prove their technology in real-world situations Major League Soccer has taken the wraps off its five MLS Innovation Lab
DAZN has announced DAZN48, a creator program for the FIFA World Cup 2026 that will recruit 48 creators — one representing each of the 48 qualified nations — to produce
The approval of a reported $113 billion merger between Warner Bros. Discovery and Paramount Global is being framed as the creation of a “next-generation media and entertainment company.” But beyond Hollywood headlines, the deal signals something far more consequential for sport: a global media…
Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup.
Celebrating its 40th anniversary, NEP is leaning into hybrid production with the launch of the NEP Platform — a centralized, scalable environment that integrates software and hardware services across trucks,
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the company’s new partnership and investment agreement with Fox Sports — supporting productions including the FIFA
The technology made its debut in Saturday's clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences. Giving the game a new perspective With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely…
Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated video capture and production technology
As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast operations, fan engagement, and venue communications across
The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to present its fourth annual event across NBC, Peacock, and NBCSN from May 30–June 1. This is
VIDI completed an upgrade of broadcast infrastructure across all 36 stadiums in Germany’s 1st and 2nd Bundesliga during the 2025 off-season, deploying the Media Links Xscend Platform as the core
