The SportsTech Brief

The business of sports tech, in brief.

Basketball tech news

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Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
M&A · 26 Aug 2026 · CH

Euroleague Basketball Signs Sportradar As Official Data and AV Betting Rights Deal

Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, and Euroleague Basketball have announced a multi-year extension of their data and audiovisual (AV) betting rights agreement. The rights were originally secured…

iSportConnect
M&A · 26 Aug 2026 · CH, GB

Sportradar extends Euroleague Basketball rights

Sportradar has extended its exclusive global data and audio visual betting rights agreement with Euroleague Basketball through 2031, covering more than 650 games each season. The renewal will take effect from the 2026/27 season and covers both the EuroLeague and BKT EuroCup, continuing rights that…

Sport Industry Group
News · 21 Aug 2026 · US

Esports catching major league sports in prediction market volume

League of Legends and Counter-Strike 2 matches are seeing trading volumes that are nearing those of major league sports at prediction markets. An analysis of Polymarket trading over the past year found an average of over $1 million was traded on LoL matches, with the highest match recording $28.3…

Esports Insider
Broadcast & Streaming · 21 Aug 2026 · US

Game of DAZNs: Pacers latest team to join streamer

The following article "Game of DAZNs: Pacers latest team to join streamer" originally appeared on Sports Media Watch. Another NBA team is officially moving to DAZN. The Indiana Pacers have reached an exclusive media rights deal with DAZN, it was announced Thursday, becoming the second NBA team…

Sports Media Watch
Broadcast & Streaming · 17 Aug 2026 · US

NBA Ad Sales Soar to $2.1 Billion in First Season of New Rights Deals

The first season under the NBA’s blockbuster media rights package proved to be a lollapalooza for the league’s distribution partners, as coverage of the 2025-26 campaign generated a record $2.11 billion in advertising revenue. According to a new report issued by Guideline, which captures actual…

Sportico