The business of sports tech, in brief.
Sports entertainment platform DAZN has signed a partnership deal with prediction market Polymarket. The agreement has aimed to integrate prediction trading directly into the DAZN ecosystem, allowing users to buy and sell contracts based on the outcomes of sports and cultural events. Following the…
BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…
Belfast-based sports technology companyTeamFeePay has completed a £9 million equity funding round to support expansioninto new markets and planned recruitment. The round was led by investments fromYFM...
The London-based startup is helping creators make millions by giving fans access to exclusive content. Can its AI tools help it outcompete incumbents like Patreon and OnlyFans?
The PGA TOUR season is officially underway as the Sony Open enters Round 2 today at Waiʻalae Country Club in Honolulu, Hawaii. Among the many dramatic changes that the TOUR
When the Memphis Grizzlies take on the Orlando Magic in Berlin this evening, it will mark the first regular-season NBA game ever played in Germany. Just a few days later,
Sunset+Vine is sliding into position to be the host broadcaster for the 2026 ISU European Figure Skating Championships on behalf of British Ice Skating (BIS). Taking place in Sheffield, UK
With the 2026 ISU European Figure Skating Championships on behalf of British Ice Skating (BIS) hitting Sheffield Arena in the UK on 13 January, host broadcaster for BIS, Sunset+Vine, is
Techex, a UK-based expert in live video solutions over IP and cloud, announces that Tim Jackson has joined the company as Senior Director of Sales and Business Development for the
Edgbaston Stadium has announced it will become the first business in the UK to deploy innovative smart-return technology from Aucxis, built on its proven STAR RFID solution, specifically designed to revolutionise and speed up the customer journey for cricket fans. In a landmark collaboration…
In Toronto sits one of the most consequential rooms in North American professional sports. The NHL’s Situation Room is equal parts control center, safeguard, and nerve hub: a centralized replay
NBC Sports is clearly focused on getting set for its “Legendary February,” but this weekend’s effort for its first 2026 NFL Playoff game, between the New England Patriots and Los
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
TNT Sports has agreed a multi-year broadcast deal to show the LIV Golf League in the UK and Ireland. Commencing in January 2026, the broadcaster has secured the rights to air all 14 global events live across its linear channels and the discovery+ streaming platform. As the official broadcast…
Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort of its new Innovation Hub. The selection follows a highly competitive global application process that attracted more than 200 companies. The three businesses were chosen after a virtual Pitch Day…
IBM and The All England Lawn Tennis Club announce a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application
The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…
The England captain is backing FoodHealth Co. as it scales its FoodHealth Score across major grocery retailers, underscoring a growing athlete interest in wellness.
Media and entertainment group Global has acquired a majority stake in Gary Neville’s sports content studio, The Overlap. This move follows the launch of Global’s sports entertainment division last year. The Overlap will now sit within Global Studios, which focuses on video-first podcasts and…
The official opening ceremony of Milano Cortina, the 2026 Winter Olympic Games, is just one month from today on Feb. 6 in San Siro, Milan. BBC Sport is on the
