The SportsTech Brief

The business of sports tech, in brief.

Analytics & AI news · United Kingdom

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Startups · 28 Jan 2026 · GB

Man City contract dilemma sparks business

Manchester-based ProDataStack is looking to change how professional athletes understand, evidence and negotiate their value, with a data and analytics platform built specifically for elite sport. Founded in 2022 by data specialist and author Fiona Green, the business was sparked by Kevin De…

BusinessCloud
Analytics & AI · 20 Nov 2025 · GB

West Ham United become first club to use AI for first team scouting

West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop what is being described as one of football’s most advanced scouting platforms. The Premier League club says the generative AI-powered system will overhaul how it identifies and evaluates talent across…

BusinessCloud
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