The business of sports tech, in brief.
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integrations, and HBO Max Driver Cam workflows After getting back into the rhythm of producing NASCAR last
Ikegami Electronics has announced that Two Wheels Motor Racing Sdn Bhd (TWMR), a Malaysia-based motorsports event production company, has invested in Ikegami broadcast camera systems for live race production across
In the streamer’s production strategy, technology is second only to meeting fans’ expectations and is deployed ‘when it matters most’ After a successful debut season in 2025, NASCAR on Prime
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series, and
The following article "NASCAR moving away from Nielsen “Big Data + Panel” metric" originally appeared on Sports Media Watch. The new Nielsen “Big Data + Panel” era has corresponded with record audiences but no shortage of detractors, and now one of the biggest sports properties is shifting away…
The 2026 Nürburgring 24 Hours, one of the most dangerous and gruelling motorsports races in Europe, took place overnight from the 16 to 17 May in Germany. For the first
In advance of this year’s Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year’s George Wensel Technical Achievement Award. Since acquiring the
Given the absolute critical nature of advanced knowledge systems in the sport for well over 40 years, it’s somewhat ironic to think that as Formula 1 had its unscheduled break
Sky and Formula 1 have announced a new multi-year agreement giving Sky Sports viewers in the UK and Ireland, and Sky Sport viewers in Italy, exclusive access to all the action from every
In live sports production, drones are seemingly everywhere. From this weekend’s Kentucky Derby, to NASCAR races, regional MLB broadcasts, and even collegiate rowing competitions. Drones shots are finding their way
Tata Communications and Formula 1 have released “Race Before the Race,” the first video in a new content series called “The Invisible Pit Crew,” documenting the behind-the-scenes technology and engineering
FIA Formula E World Championship has enhanced its onboard cameras for each race to give viewers even more angles in ever-higher resolution for 2025-2026. For season 12, while Formula E
On March 21 2026, Formula E made its debut with the Madrid Mundial de Formula E. Marking the partnership between FIA Formula E World Championship and the Real Automóvil Club
For the first time ever, Tubi – Fox’s free streaming service – is working with Apple TV to offer exclusive live F1 altcasts for multiple races during the 2026 Formula 1
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple’s sports-media ambitions At Sunday night’s Academy Awards ceremony, the primary audio award for overall achievement
Commercial broadcaster Mediaset has reached a sublicensing agreement with sports streaming platform DAZN to broadcast selected Formula 1 and MotoGP races on its free-to-air channels in Spain. Under the agreement, Mediaset will air two Formula 1 events, including the Spanish Grand Prix at Circuit de…
Apple TV subscribers will have access to as many as 30 additional live feeds across all sessions Apple TV’s Formula One World Championship officially gets underway this weekend, and the
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, NASCAR Cup Series sees a 43%
Formula 1’s evolving media distribution strategy will take another significant step in 2026 as Netflix prepares to broadcast the Canadian Grand Prix live in the United States for the first time, marking a notable shift in how streaming platforms engage with live sport. The race, scheduled for May…
Formula 1 has announced a multi-year renewal of its partnership with C15 Studio to operate the ‘Formula 1 Channel’ across the United States.
