The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · United States

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Broadcast & Streaming · 17 Aug 2026 · US

NBA Ad Sales Soar to $2.1 Billion in First Season of New Rights Deals

The first season under the NBA’s blockbuster media rights package proved to be a lollapalooza for the league’s distribution partners, as coverage of the 2025-26 campaign generated a record $2.11 billion in advertising revenue. According to a new report issued by Guideline, which captures actual…

Sportico
Broadcast & Streaming · 14 Aug 2026 · US

Dolby, Seahawks Deal Pushes Personalized Sports Streams

Having spent decades focused on audio and video enhancements for music and film audiences, Dolby has in recent years turned its attention to sports, building back-end technology for streaming providers to offer fans more personalized ways of watching games. The Seattle Seahawks will become the…

Sportico
Broadcast & Streaming · 13 Aug 2026 · CA, MX, PT

Vivaro Deploys Appear X20 Platform for FIFA World Cup Coverage

Vivaro deployed Appear’s X20 Platform to process and transport live video during the 2026 FIFA World Cup, supporting broadcasters and streaming platforms in Canada, the U.S., Portugal, Mexico, Colombia, Ecuador,

Sports Video Group
Broadcast & Streaming · 11 Aug 2026 · US

Pac-12 To Stream Fall Olympic Sports Home Events Free on YouTube

The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference’s YouTube channel at youtube.com/pac12. Coverage includes women’s soccer, men’s soccer,

Sports Video Group