The business of sports tech, in brief.
Sleep is becoming an essential part of the fitness conversation. By turning nighttime data into actionable insights, Garmin helps consumers understand their sleep needs, recovery and how nighttime habits and daytime performance relate.
The wearable technology giant posted another strong quarter for its fitness business, with its new screenless smart band positioning it to compete more directly with Whoop
One Indiana health club has turned recovery into a habit with Neo Science's premium wellness technology, driving thousands of sessions and stronger member engagement
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
MAGIC AI, the business behind the MAGIC AI Mirror, has closed an £8 million Series B round to scale in the United States and capitalise on the surging AI fitness market. The round is believed to be the largest funding round for an AI fitness company this year, and arrives as MAGIC AI is named
The NYC boutique fitness operator is partnering with Extension Health to connect its workouts with clinical-grade testing as fitness operators begin embracing VO2 max
The NFL is launching its most expansive creator programming yet, bringing together dozens of digital creators, storytellers and cultural voices across football, food, fitness, fashion, lifestyle, gaming, comedy and more.
The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV tracking and direct lab ordering
No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers
The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market
Apple is reportedly exploring screenless wearable concepts just weeks after Garmin launched Cirqa, suggesting the Whoop-style approach to passive health and fitness tracking is becoming a bigger priority for the industry’s largest players
As click-to-cancel laws come for fitness, an anonymous founder has built a free site that lays out New York City's gym prices and hidden fees up front, sparing prospective members phone calls and the hard-sell tour. Here's what we learned
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in San Jose, California. FloElite will carry
The update brings Siri AI to the wrist, expands Workout Buddy and adds perimenopause and menopause support as Apple continues turning the Watch into a more personalized health companion.
PerfectGym, the fitness software platform backed by PSG Equity, is expanding into the U.S. with a direct message for operators.
Wearable fitness company Pepper is bringing its dry electrical muscle stimulation (EMS) suit, which is already in use across 30 countries, to the U.S. market.
Bilt's new Mindbody integration allows users to earn rewards for booking fitness classes at more than 7,000 studios nationwide.
