The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · UK & Ireland

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M&A · 6 Jan 2026 · GB

Global nets majority stake in Neville’s Overlap

Media and entertainment group Global has acquired a majority stake in Gary Neville’s sports content studio, The Overlap. This move follows the launch of Global’s sports entertainment division last year. The Overlap will now sit within Global Studios, which focuses on video-first podcasts and…

Sport Industry Group
Funding · 6 Jan 2026 · GB

From Manchester City to pop-up cinemas: the evolution of Piing

Manchester-based fan engagement company Piing is aiming to put its interactive games at the “greatest events on Earth”, from packed football stadiums to major live experiences beyond sport. Led by CEO Gareth Langley, the business creates large-scale crowd games designed to help rights holders and…

BusinessCloud
M&A · 5 Jan 2026 · GB

Hot off the press: DAZN, Rangers, Stevenage FC

Sports entertainment platform DAZN has acquired the broadcast rights for Kings League competitions in 2026. The agreement covers the Kings World Cup Nations 2026 and domestic leagues across Europe, adding to the platform’s portfolio of football content. DAZN will broadcast the tournament for free…

Sport Industry Group
Broadcast & Streaming · 19 Dec 2025 · GB, IE

TNT Sports confirmed as UK broadcast partner for Glasgow 2026

Commonwealth Sport has confirmed that Warner Bros. Discovery has secured exclusive UK live broadcast and digital media rights for the Glasgow 2026 Commonwealth Games. TNT Sports has been set to deliver live coverage through a dedicated channel in the UK and Ireland, with more than 600 hours of…

Sport Industry Group
Partnerships · 10 Dec 2025 · GB

Sky hits 30 years with LET extension

The Ladies European Tour (LET) has extended to its partnership with broadcaster Sky. The renewal ensures Sky Sports and streaming service NOW remain the exclusive home of the tour until the end of 2030. The agreement includes rights to the next three editions of the Solheim Cup, covering the 2026…

Sport Industry Group
Broadcast & Streaming · 2 Dec 2025 · GB

Lineker scores Netflix deal for World Cup

Gary Lineker has signed a multimillion-pound deal with Netflix to bring The Rest Is Football podcast to the 2026 World Cup. Goalhanger, Lineker’s production company, has agreed to sell the rights to the show to the streaming platform. The agreement will see the podcast, which currently airs three…

Sport Industry Group
Funding · 27 Nov 2025 · GB, US

SportTech servicing HYROX craze sees users double in six months

Hybrid fitness app ROXFIT has doubled its user base since closing an £800,000 funding round in May, as demand surges for tools tailored to the fast-growing HYROX-style training scene. The round was led by DSW Ventures with co-investment from York Angels, alongside additional angel backing from…

BusinessCloud