The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · UK & Ireland

Showing
Sport
Partnerships · 20 Jan 2026 · GB

DAZN bets on Polymarket partnership

Sports entertainment platform DAZN has signed a partnership deal with prediction market Polymarket. The agreement has aimed to integrate prediction trading directly into the DAZN ecosystem, allowing users to buy and sell contracts based on the outcomes of sports and cultural events. Following the…

Sport Industry Group
Broadcast & Streaming · 20 Jan 2026 · GB, IT

BBC unveils Milan-Cortina broadcast plans

BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…

Sport Industry Group
Partnerships · 9 Jan 2026 · GB

TikTok named first ever preferred platform for World Cup

The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…

Sport Industry Group
Broadcast & Streaming · 9 Jan 2026 · GB, IE

TNT Sports secures multi-year LIV Golf deal

TNT Sports has agreed a multi-year broadcast deal to show the LIV Golf League in the UK and Ireland. Commencing in January 2026, the broadcaster has secured the rights to air all 14 global events live across its linear channels and the discovery+ streaming platform. As the official broadcast…

Sport Industry Group
Startups · 8 Jan 2026 · GB

Three tech stars signed by Burnley FC for 6-month programme

Burnley Football Club has selected Camb.ai, Mantis XR and Piing to take part in the inaugural cohort of its new Innovation Hub. The selection follows a highly competitive global application process that attracted more than 200 companies. The three businesses were chosen after a virtual Pitch Day…

BusinessCloud
Partnerships · 7 Jan 2026 · GB

Wimbledon serves up new IBM deal

The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…

Sport Industry Group