The business of sports tech, in brief.
The partnership will see Baseline Vision’s AI-powered tracking technology deployed at ATP Challenger Tour events worldwide, supporting the collection and delivery of live data from professional matches. Baseline Vision’s system uses computer vision technology to track both players and the ball in…
Genius CEO Mark Locke says prediction markets are a "net benefit" for the provider. Analysts expect investors will be looking for whether Genius can leverage Legend to capture a larger share of the predictions opportunity.
Biolyz, the growing performance technology company, has introduced new technology to the UK that helps elite athletes and high-performance teams improve and accelerate performance prognostics. Biolyz’s non-invasive testing solutions are already benefitting several of the countries’ biggest Premier…
Poland’s Ekstraklasa and production arm Live Park have entered into a multi-year agreement with Hawk-Eye Innovations to deploy a package of tracking, officiating, performance-analysis, and broadcast-enhancement technologies across the country’s
Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony
The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and
The 2025/26 European rugby season saw more than one million fans attend Champions Cup matches across the campaign, while over 52,000 filled San Mamés Stadium for the final in Bilbao. And, while live attendance remains central to rugby’s success, it is no longer the only way supporters engage with…
FOS breaks down how Microsoft Azure powers the Premier League's real-time data infrastructure.
OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…
Kitman Labs, the global leader in performance intelligence has announced the launch of My iP, a new reporting and visualization capability within its iP: Intelligence Platform. My iP integrates Gemini Enterprise Agent Platform’s enterprise-grade analytics and business intelligence infrastructure…
England and Manchester United F.C. defender Harry Maguire has co-founded Feedz, a new AI-powered coaching platform. The application has launched to help sports coaches deliver player feedback and performance analysis more efficiently. The platform enables coaches to record short voice notes about…
ABS has been the talk of the town in Major League Baseball this season and now, the technology is ready to make its college debut. The Southeastern Conference (SEC) will
Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…
Genius Sports Limited (“Genius Sports”), a global leader in real-time sports data, has struck an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League. This agreement executes upon Genius Sports’…
Sportradar has secured a multi-year agreement with Liga Nacional de Basquete to manage data, betting and integrity services across Brazil’s top basketball competitions. The agreement grants Sportradar worldwide audiovisual betting and gaming rights, along with betting data collection and…
Nike and WSL Football have launched Sportable’s Connected Ball and player-tracking technology in the Barclays Women’s Super League, making the UK league the first in the world to use the system. From the start of the 2026-27 season, Sportable’s FIFA-certified Connected Ball technology will be…
In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape. For stakeholders in Australia’s football, performance and tech…
Former professional footballers Joe Davis and Tim Alexander have launched MOJOE, a new AI-led platform designed to modernise player care and address athlete transition and post-career outcomes. Scheduled for a formal launch on 2nd March 2026, the platform has been developed to tackle the lack of…
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
