The business of sports tech, in brief.
In a landmark achievement that cements its position among the global leaders in sports innovation, iSportConnect partner SPECTATR.AI has been named the winner of the prestigious “Sports Technology of the Year” award at The Sports Business Awards 2025. The accolade recognises organisations that are…
Channel 4 has been confirmed as the official UK broadcast partner for the Milano Cortina 2026 Paralympic Winter Games. The deal marks the broadcaster’s eighth consecutive Paralympic Games since London 2012. Channel 4 will provide extensive coverage of the Games across its free-to-air linear and…
Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…
Co-op Live has become the first arena in the UK to implement the enhanced Apple Wallet ticket experience, offering fans a more intuitive, content-rich digital journey in the lead-up to and during live events. The enhanced Apple Wallet pass (available for Safetix™ tickets only) provides fans using…
FOX Sports, America’s English-language home for FIFA World Cup 2026, announces plans to air 3.5 hours of live coverage of the anticipated Final Draw for the first time ever on
West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop what is being described as one of football’s most advanced scouting platforms. The Premier League club says the generative AI-powered system will overhaul how it identifies and evaluates talent across…
Brighton & Hove Albion Football Club currently sit in 11th place in the Premier League, but there’s another ranking of England’s topflight football teams in which the Seasiders sit at the
Ahead of the first Ashes test in Perth on Friday (November 21), SVG Europe caught up with Warner Bros. Discovery Sports Europe’s Scott Young to find out what he and
France’s TOP 14 rugby league has signed 11 new broadcast partnerships and launched its first global streaming platform, TOP 14 Rugby TV. The new broadcast deals, which cover more than 90 territories for the 2025/26 season, include partnerships with Premier Sports in the UK & Ireland, FloRugby and…
NBC Sports is teaming again with the NFL, EA SPORTS, and Genius Sports to present the EA SPORTS Madden NFL Cast, a data-powered alternate broadcast that merges live football with
YouTube announced new programming exclusively coming to the platform from top during the first-ever ‘Creator Premieres’ showcase at the Metrograph in New York City. Hosted by Julian Shapiro-Barnum of Recess Therapy (1.3M subscribers), the
The DP World Tour has extended its broadcast partnership with Sky Sports for a further four years. The new agreement, which begins in 2026, ensures Sky Sports and its streaming service NOW remain the exclusive home of the next two Ryder Cups, taking place at Adare Manor, Ireland in 2027 and…
